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Alida Recognized on 2022 Canada’s Top Small & Medium Employers List

TORONTO — April 5, 2022 — Alida, a leader in Total Experience Management (TXM), today announced that it has been recognized on the 9th annual list of Canada’s Top Small & Medium Employers. Alida received this award after a thorough workplace and employee experience review by Mediacorp Canada Inc., organizers of the annual Canada’s Top 100 Employers project.

Canada’s Top Small & Medium Employers is an editorial competition that recognizes the small and medium enterprises (SMEs) that offer the nation’s best workplaces and forward-thinking human resources policies. Employers are evaluated by the same criteria at the Top 100 competition including, physical workplace, work atmosphere, social, health, financial and family benefits, vacation and time off, employee communications, performance management, training and skills developments, and community involvement. Employers are compared to other organizations in their industry to determine which offers the most progressive and forward-thinking programs. 

“We are honored to have been named as a 2022 Top Small and Medium Employer in Canada,” said Ross Wainwright, CEO at Alida. “With a constant and careful consideration for the voice of our employees, Alida has been able to build a truly supportive and inclusive workplace. Despite the external challenges of the past year, our people have shown great strength and empathy and I am incredibly proud of the culture we have been able to foster together — a culture where people can do their best work, be heard, and make an impact.”

At Alida, a thriving business means to have happy and engaged employees who bring their true and authentic selves to work every day. By using its own TXM Platform to gather rich insights, Alida is able to understand and take action on the changing needs of its employee base to implement impactful growth opportunities across the business. Among these new implementations include the permanent hybrid work model adopted in 2020 as well as Alida’s most recent initiative to introduce a four-day work week pilot program launching in July 2022. 

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at

About Mediacorp Canada Inc.

Founded in 1992, Mediacorp Canada Inc. is the nation’s largest publisher of employment periodicals. Since 1999, the Toronto-based publisher has managed the Canada’s Top 100 Employers project, which includes 18 regional and special-interest editorial competitions that reach millions of Canadians annually through a variety of magazine and newspaper partners, including The Globe and Mail. Mediacorp also operates, one of Canada’s largest job search engines, which reaches millions of job-seekers annually and features editorial reviews from the Canada’s Top 100 Employers project.

The full list of Canada’s Top Small & Medium Employers for 2022 was announced today in a special magazine co-published with The Globe and Mail. Detailed reasons for selection for each of the winners were released by the editors today and are accessible via the competition homepage:

About Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences.

Founded in Vancouver, Canada over 20 years ago as Vision Critical, Alida now serves the globe with its visionary software and team of 500+ experts across 11 countries. 

Join us on our mission to reimagine the experience at and @alidaCXM.