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Alida Recognized on the 2021 List of Best Workplaces™ in Technology in Canada

TORONTO -- November 16, 2021 -- Alida, a leader in Total Experience Management (TXM), today announced that it has been named on the 2021 list of Best Workplaces™ in Technology. Alida received this highly esteemed recognition after an independent analysis conducted by Great Place to Work®. 

The Best Workplace™ in Technology list is based on direct feedback from employees of the hundreds of organizations that were surveyed by Great Place to Work®. To be eligible for this list, organizations must be Great Place to Work-Certified™ in the past year and work primarily in the Technology Industry. The award winners were determined based on the overall Trust Index score from the employees in the organization.

“We are excited and honored to be recognized on the list for 2021 Best Workplaces in Technology,” said Ross Wainwright, CEO of Alida. “Since Alida’s rebrand in 2020, the entire organization has come together to drive forward our ambitious growth and innovation agenda to disrupt the market with a unified, pure SaaS, Total Experience Management platform. This award is a true testament to all our employees’ tremendous work and commitment to our mission to be technology leaders in the customer experience (CX) industry.”

Alida has a strong focus on innovation and prioritizes this value across all aspects of the business. This year,  Alida Total Experience Management (TXM) was unveiled as a way to elevate and transform what it means to deliver an outstanding customer experience. By applying the TXM approach, organizations can harness a more holistic technological approach to CX that emcompasses the customer, employee, product, and brand experiences. Alida has prioritized a commitment to its customers to listen to their needs and has developed over 120 new product enhancements to help them succeed.

Alida equally looks to actively support all of its employees through an engaging and collaborative workplace environment. The company uses its own technology to gain continuous feedback and insights from employees to create an inclusive culture and work environment. 

Alida also encourages employees to innovate and make a positive difference in the communities where they work through Alida IMPACT, its Corporate Citizenship program. Earlier this year, a team of employees creatively adapted Alida software to build the Toronto Vaccine Finder, a tool that simplified the process for Toronto residents to get vaccinated against COVID-19.

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at

About Great Place to Work®

Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, GPTW recognizes the world's Best Workplaces in a series of national lists including those published by The Globe & Mail (Canada) and Fortune magazine (USA). Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. Visit us at or find us on Twitter at @GPTW_Canada.

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J.Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships.

Follow us at and engage with us on social media @alidaCXM.