Celebrating 25 years of customer-centric innovation, the event will bring together leading research experts shaping the future of insights
TORONTO — November 13, 2026 — Alida, the leader in user research, today announced the return of its annual Innovation Day, a global virtual event celebrating the future of market research innovation. This year’s event holds special significance as Alida marks 25 years of transforming how organizations listen, learn, and lead with customer insights. The program will feature panels with leading research experts and insights from winners of the 2025 Alida Delta Awards, including Aristocrat, Financial Times, Flutter International | Pokerstars, Highmark Inc., Morning Brew, Saks Global, SCA, Paramount, Roku, Tubi, and Ulta Beauty.
This year’s Innovation Day will feature a keynote session from Stan Sthanunathan, CEO of i-Genie.ai, and a recognized leader in the insights industry whose work has helped global brands including Coca-Cola, Unilever turn human insights into business growth. Attendees will also hear success stories and strategies from top global brands that are redefining what it means to turn customer feedback into measurable business impact, driving the next era of research innovation.
“Innovation Day has always been a unique opportunity for the research community to come together, share expertise, and learn from one another to advance the field of market research,” said Efrem Ainsley, CEO of Alida. “This year is especially meaningful as we celebrate Alida’s 25th anniversary, marking a quarter century of helping organizations turn customer insights into meaningful action. As we honor this milestone, we reflect on our shared achievements, support the incredible work happening today, and inspire the next generation of research.”
Additionally, Alida’s Vice President of Product Management, Connell O'Reilly, will provide attendees with an exclusive look at Alida's 2026 platform investments aimed to empower researchers to stay closer to their customers and capture richer insights that drive meaningful business outcomes. This comes off the back of Alida’s latest AI tools launched earlier this year featuring the very first AI research Assistant, designed to translate complex data into clear, actionable insights, enhance the quality of open-ended responses, and streamline content creation while maintaining brand voice consistency.
“Our goal at Alida is to build a platform with AI tools that truly empower researchers in their day-to-day work, helping them focus on what matters most,” said O’Reilly. “Guided by the principle that customer feedback should inform your most important business decisions, we’ve built our 2026 roadmap based entirely on what our users want and need to succeed in understanding their customers. By thoughtfully embedding AI across our platform, we are creating an ecosystem that not only stays ahead of the most sophisticated research tools but also preserves the human connection that drives meaningful understanding and impact.”
Alida’s Innovation Day takes place at 9am PT | 12pm ET on Thursday, December 4, 2025. To register and gain access to the full event content library, visit https://www.alida.com/innovation-day-25
About Alida
Alida is a leader in user experience research, enabling the most innovative companies to gather fast and reliable customer feedback at scale. The Alida Research Platform allows organizations to access real users, field a multitude of research methodologies, accelerate analysis and deliver actionable insights that power product innovation, brand intelligence, and enhanced user experience.
Learn more at www.alida.com.
###