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Alida Welcomes Gary Smith as SVP, Channel & Partner Alliances and Frank Lingenberg as Chief of Staff

Enterprise software veterans will further drive Vision Critical’s high-growth trajectory

TORONTO - July 7, 2020 - Vision Critical, a continuous customer insights solution provider in the Customer Experience Management (CXM) space, today announced that Gary Smith, a seasoned sales executive with expertise in hyper-growth SaaS organizations, has joined the company as Senior Vice President, Channel & Partner Alliances. Smith is responsible for building the company’s global partner business and partner strategy.

Smith comes to Vision Critical after 7 years at enterprise software leader PTC. His most recent role was Senior Vice President of Global Partner Sales, Programs & Strategy, where he developed the strategy for indirect routes to market and customer product offerings in the SMB and Mid-Market customer segment. 

With extensive enterprise software industry experience, Smith has held various roles in management and sales. His background includes building winning sales organizations from the ground-up for organizations on a fast growth trajectory, including nearly two decades with PTC and Autodesk and managing partner ARR over $500M and ACV over $100M.

The company also announced today that Frank Lingenberg joins as Chief of Staff. After a decade with SAP and 4-year tenure in technology and management consulting, Lingenberg will bring his expertise in driving cross-functional initiatives to further support Vision Critical’s aggressive growth plans. Holding multiple strategic leadership positions and customer-facing roles, Lingenberg has driven process transformation spanning helping to drive one integrated team to accelerate growth and to ensure the customer is at the center of our strategy.  

“We continue to attract exceptional leaders from fast-growing enterprise software companies,” said Ross Wainwright, Vision Critical CEO. “Gary’s belief that the partner channel is a P&L function versus an alliance oversight role will help us drive revenue and build strategic collaboration with top partners around the world. Frank brings organizational expertise and a passion for business transformation to this strategic role as we continue our journey and leverage the power of one integrated team.”

Vision Critical is on an aggressive growth path with a relentless focus on the customer experience. Starting 2020 with a new executive leadership team on board, the company continues to make bold moves as it transforms into a value-based CXM leader. Expect to see more from Vision Critical as it helps create a world where customers are respected as experts and treated as individuals.

About Vision Critical

Vision Critical is a continuous customer insights solution provider that enables organizations to drive better business outcomes while ensuring world-class customer journeys. By combining deep insight with broad feedback, Vision Critical empowers some of the most powerful brands in the world to improve customer experience. Over 750 leading brands including BuzzFeed, LinkedIn, and VMware are building better products and fostering customer loyalty with Vision Critical. To learn more about Vision Critical, follow us on LinkedIn, Facebook, and Twitter, or visit us at