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Alida Welcomes Mary Kay Evans as Chief Marketing Officer

Evans joins Alida’s C-Suite bringing over 25 years of growth expertise 

TORONTO — February 28, 2022 — Alida, a leader in Customer Experience Management  (CXM), today announced the appointment of Mary Kay Evans to the position of Chief Marketing Officer. As CMO, Evans will drive the company’s overall marketing strategy and partner with the wider executive team to steer the company’s next phase of growth.

“As a strategic global business executive with more than 25 years of experience ranging from startups to Fortune 15 companies, Mary Kay's extensive track record is perfect to further propel Alida’s next stage of growth,” said Ross Wainwright, CEO of Alida. “Her expertise in developing optimal product marketing strategies and contributing to the growth of major firms will add invaluable leadership and perspective to our company.”

Evans possesses a breadth of experience in transforming the way technology companies engage with their markets, their customers, and their employees. Most recently, Evans was CMO for Pymetrics, an AI-powered talent matching platform. Prior to Pymetrics, Evans was CMO for Verizon Digital Media, where she served as a key leader responsible for bringing multiple acquisitions together to form a new business unit. She also led the marketing program that ignited revenue growth for the SaaS platform that today powers streaming media experiences for many of the world’s largest media brands. Preceding her tenure at Verizon, Evans co-founded Radi8 Creative, a full-service marketing agency. 

“I’m thrilled to join Alida at such an exciting time in their growth journey,” said Evans. “Insight-driven strategies are the key to successful customer experience management, yet too many organizations continue to struggle with siloed data and inefficient processes. There is tremendous opportunity for organizations to unify their CXM strategy and make their customers happier and ultimately grow their business. Alida is well-positioned to further disrupt the market with their visionary SaaS platform. I’m excited to work beside this passionate team to help drive our mission forward.” 

With over 25 years of experience in marketing, Evans has served as a leader, consultant, and advisor to many leading technology companies and has a long history of substantial contributions to high-growth ventures.

About Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences.

Founded in Vancouver, Canada over 20 years ago as Vision Critical, Alida now serves the globe with its visionary software and team of 500+ experts across 11 countries. 

Join us on our mission to reimagine the experience at and @alidaCXM