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Alida Welcomes New Chief Architect to Strengthen Technology Architecture Across the Alida TXM Platform

Amit Gupta brings extensive technology and AI experience to Alida

TORONTO - August 30, 2021 - Alida, a leader in Total Experience Management (TXM), today announced the appointment of Amit Gupta as Chief Architect. Gupta’s deep experience in Software as a Service (SaaS) will strengthen the technology architecture of the Alida TXM platform, further cementing the organization as a leading player in the Customer Experience Management (CXM) market.

“I’m delighted to join an organization that is rapidly transforming and growing in the tech industry,” said Gupta. “It’s an exciting time to be at Alida and I’m keen to make an impact in building innovative products that will improve experience for both customers and employees.”

Amit Gupta’s innovative spirit has led him to an impressive track record in the technology sector. He holds over 70 patents covering various areas in Distributed Systems, Network Security and the Internet-of-Things (IoT). Gupta was a co-founder at Jasper and Andale where his team pioneered immense changes in the SaaS industry. Jasper was acquired by Cisco for $1.4 billion in 2016. Most recently, Gupta is focused on AI literacy for all ages as a co-founder of the AIClub. He holds a PhD in computer science from the University of California, Berkeley.

“Amit brings extensive technology expertise and leadership to Alida. I am thrilled to welcome him to our R&D team,” said Riaz Raihan, President of Products & Engineering at Alida. “With the addition of Amit to our leadership team, Alida’s product innovation will continue to disrupt the CXM market, providing massive value to our customers.”

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. 

Follow us at and engage with us on social media @alidaCXM.