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Alida Welcomes New Vice President of Engineering to Strengthen Product Innovation

Technology veteran Joe Finneran brings over 20 years of global experience to oversee product development

TORONTO - February 2, 2021 - Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced the appointment of Joe Finneran as Vice President of Engineering. Finneran’s extensive global experience leading product development teams in the technology sector will support Alida in building revolutionary products in the Customer Experience Management (CXM) market.

“I’m delighted to join an organization that is rapidly growing, has highly-talented teams and possesses a vision to make a difference,” said Finneran. “I’m excited to make an impact in providing customers with the best products and services that they need. As a company that’s focused on bringing value to both customers and employees, Alida is the right place for me.”

As a technology executive with over 20 years of experience, Finneran has a proven record of building and focusing teams on strategic product development that delivers high quality customer-centric solutions. A passionate believer in the power of coaching and mentorship, Finneran has led highly-effective engineering teams in organizations, such as Western Union, PayPal and Eventbase. In his capacity as VP of Engineering, Finneran will lead a large product engineering team based in Alida’s second headquarters in Vancouver.

“We are thrilled to add Joe’s deep product engineering expertise and technology leadership to our team at Alida,” said Riaz Raihan, President of Products & Engineering at Alida. “With his combined passion for product innovation and mentoring teams, Joe’s team will build state-of-the-art CXM products that provide massive value to our customers.”

About Alida
Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.
Follow us at and engage with us on social media @alidaCXM.