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Alida Wins #1 on Comparably 2022 Award List for Best Company Outlook

Alida also recognized on the Top 50 list of Best Marketing Teams out of 70,000 companies

TORONTO — March 31, 2022 — Alida, a leader in Total Experience Management (TXM), today announced  it has been selected as a 2022 “Best Company Outlook” winner from Comparably, ranking #1 on the “Best 50” list of small/mid-sized companies. Additionally, Alida was recognized as #41  for “Best Marketing Team” among the top 50 companies of all sizes in North America. 

Comparably analyzed over 10 million anonymous employee ratings across tens of thousands of North American companies and selected the Top 100 highest-rated organizations for Best Company Outlook in 2022. Rankings were derived from sentiment ratings provided by current employees about the company’s outlook (how confident they feel about the future success of their company) and the Employee Net Promoter Score (how likely they are to recommend working at their company to a friend).

“Alida is honored to be receiving the 2022 Comparably awards for Best Company Outlook and Best Marketing Team. These recognitions are a true testament to all the phenomenal work our Alida employees have done in making our company an amazing place to work,” said Ross Wainwright, CEO at Alida. “We look forward to continuing to build a strong and supportive culture as we believe an excellent employee experience is essential to a thriving business.”

Comparably’s “Best Marketing Teams” were derived from sentiment ratings by direct employees within Marketing teams who anonymously rated their departments over the past 12 months. Winners were chosen based on comprehensive workplace questions in core culture categories, such as compensation, leadership, professional development, work-life balance, perks and benefits, and more.

“It’s a privilege to lead the marketing organization at Alida and I am so proud of all the success they have achieved over the past 12 months,” said Mary Kay Evans, Chief Marketing Officer at Alida. “The team constantly pushes the growth agenda of this organization and remains an incredible asset to the future of Alida.”

Alongside customer, product, and brand experiences, employee experience is one of Alida’s core pillars. Alida believes that investing in the voice of your employees is among the most important factors to a successful business and should be integrated into the very essence of corporate culture. As a Customer Experience (CX) company, Alida uses its own TXM Platform to gather feedback from its employees and take action on their preferences and needs. The HR team runs a regular employee pulse survey that sees over 90% participation rates. 

“Alida has proven itself again this year to be an exemplary leader who strongly supports its employees,” said Comparably CEO, Jason Nazar. “The No. 1 ranking in Best Company Outlook as well as their recognition as a Best Marketing Team is a testament to the organization's commitment to the growth and innovation of their workplace culture.”

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at

About Comparably

Comparably ( is a leading workplace culture and corporate brand reputation platform with over 15 million anonymous employee ratings on 70,000 companies. With the most comprehensive data on large and SMB organizations in nearly 20 different workplace categories – based on gender, ethnicity, age, experience, industry, location, education – it is one of the most used SaaS platforms for employer branding and a trusted third party site for workplace culture and compensation data. For more information on Comparably’s studies and annual Best Places to Work and Best Brands Awards, visit

About Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences.

Founded in Vancouver, Canada over 20 years ago as Vision Critical, Alida now serves the globe with its visionary software and team of 500+ experts across 11 countries. 

Join us on our mission to reimagine the experience at and @alidaCXM