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Alida Wins 2020 APPEALIE Overall SaaS Award

Alida’s CXM & Insights Platform recognized for leading innovation and best-in-class customer experience

TORONTO - January 28, 2021 - Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) & Insights Platform, today announced it has won a 2020 APPEALIE Overall SaaS Award. The APPEALIE is awarded annually to Software as a Service (SaaS) apps that demonstrate excellence through innovation and dedication to constant improvement. 

Competing against international leading software platforms, Alida earned the recognition of overall SaaS winner along with 13 other industry leaders. Overall SaaS Award winners were selected based on various criteria, including Net Promoter Scores™ (NPS), customer responses to APPEALIE’s proprietary survey, UI/UX, recent product improvements, and third party analyst research.

"Our highly selective, data-driven software awards honors customer-obsessed SaaS platforms that go above and beyond to deliver extraordinary experiences," commented Matt Harney, Founder of APPEALIE. "Alida was selected as an Overall SaaS Award winner based on strong Net Promoter Scores from its customers and significant enhancements to their CXM product suite. This well-deserved award is a true testament to Alida's outstanding product innovation and the value they deliver to their customers."

In 2020, Alida focused on striving to help customer-centric brands ensure that their customers are front and center is all facets of decision making. With continuous feedback and votes from Alida’s customers, Alida was on an exponential innovation trajectory, executing 4 product releases and launching 6 new products - Alida CXM, Alida Analytics, Alida Touchpoint, Alida Surveys, Alida NPS® Accelerator and Alida Voice of Employee (VoE). Alida’s flagship digital insights platform, Alida Sparq was optimized with 20 new highly requested enhancements to provide a better administrator and member experience. The company also added new packaged solutions for the healthcare and technology industries.

“Alida is honored to win an APPEALIE award for Overall SaaS,” said Ross Wainwright, CEO at Alida. “With the acceleration of the industry over the last year, it’s been our main priority to provide our customers with the ability to understand the ever-evolving behaviours of their customers. We’ve had a milestone year building many new innovations and product enhancements to ensure we’re constantly driving them the most value and helping companies make decisions with their customers along the way. Brands are prioritizing empathy more than ever before, and Alida has been able to help them humanize customers so they become more than just a number but rather, a partner.”

About Appealie
The APPEALIE SaaS Awards are the most selective in software.
Winning SaaS apps are selected on the basis of customer feedback and data, including Net Promoter Scores™. APPEALIE also conducts further due diligence beyond entrant applications to ensure each winner meets its standards of excellence.  
Pronounced “appeal-eee,” our name APPEALIE originates from our mission to recognize the most appealing apps in SaaS.

Attribution: Net Promoter, Net Promoter Score, and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

About Alida
Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.
Follow us at and engage with us on social media @alidaCXM.