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Alida Wins 2020 Comparably Award for Best Company Culture

Alida ranks #5 on ‘Best 50’ list out of 60,000 companies


TORONTO - December 14, 2020 - Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) and insights platform, today announced it has been selected as a 2020 “Best Company Culture” winner from Comparably, ranking in the Top 5 on the “Best 50” list of small/mid-sized companies.

Winners were chosen out of tens of thousands of companies and selected based on anonymous employee feedback provided on the Comparably platform. Alida received exceptionally high ratings from its Alida employees, placing with an A+ across all 20 culture categories, including leadership, happiness, company outlook, perks and benefits, work environment and teams.  

“We are honored to receive a 2020 Comparably Best Company Culture Award. To be the highest rated Canadian company on the list is such a testament to how our employees have come together through this challenging year, ” said Ross Wainwright, CEO at Alida. “We have found the full rebranding of our company in September 2020 to be an exceptional catalyst to refocus our culture and ignite a new sense of pride amongst all of our people. Alida is so fortunate to have a team of highly dedicated and passionate employees and as we grow our company next year, we look forward to building on the momentum we have accomplished together.”

At the core of Alida’s culture, are the corporate values: Bold, Empathetic, Curious and Authentic. Alida defines their values as its ‘North Star’; the beliefs and philosophies that drive the business forward. Employees lead with empathy and deeply believe in making decisions with their customers, not for them. Alida also uses its own technology to uncover consistent feedback and understand its global employees to make informed decisions that continue to better the workplace. The company looks forward to its continued investment in culture through 2021.

“The attributes that define what makes exceptional workplaces have not changed this year, it has emphasized them even more," said Comparably CEO Jason Nazar. "Top-rated workplaces like Alida are lauded by employees for displaying visionary leadership, transparency, and a strong focus on the well-being of their people through the challenges of 2020. We're thrilled to see such a great Canadian company among the best of the best in the Top 5 spot.”

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at

About Comparably

Comparably ( is a leading workplace culture and compensation monitoring site that provides the most comprehensive and accurate representation of what it’s like to work at companies. Employees can anonymously rate their employers in 20 workplace culture categories, providing the public a transparent and in-depth look at the experiences different segments of workers have based on gender, ethnicity, age, department, tenure, location, education, and company size. Since launching in 2016, Comparably has accumulated 10 million ratings on 60,000 U.S. companies. The platform has become one of the fastest-growing SaaS solutions for employer branding and a trusted third-party site for workplace and salary data, most notably for its annual Best Places to Work series.

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

Follow us at and engage with us on social media @alidaCXM.