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Alida Wins 2020 Comparably Award for “Best Company for Diversity”

Alida ranks #7 on ‘Best 50’ list out of over 60,000 entrants 


TORONTO - December 17, 2020 - Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) and insights platform, today announced it has been selected as a 2020 “Best Company for Diversity” awardee from Comparably, ranking #7 on the “Best 50” list of small/mid-sized companies. The award symbolizes the positive employee experience that Alida’s diverse team members have had during their tenure at the company. 

“When our people feel free to bring their authentic selves to work every day, there is no limit to how great our company can be,” said Ross Wainwright, CEO of Alida. “We believe that our culture is enriched when we embrace each other’s differences. There is so much strength that can be drawn from a workplace that values equality, inclusivity and respect for one another. Despite this terrific recognition, I remain focused on looking at ways we can continue to improve. This is very much a process versus an event. There is so much more we can learn from our employees.”

Company winners were chosen based on the anonymous feedback they received from employees that identified as being from diverse backgrounds. Alida employees ranked the company exceptionally well for experience, pay equity, support from leadership, and overall culture. 

“While we continue our work to make our company more diverse, we are also hard at work making Alida the most inclusive company in the technology space,” said Hermina Khara, VP People & Talent at Alida. “We have altered our recruiting processes, launched a Diversity and Inclusion Council, conducted all-staff calls/surveys and continue to celebrate our diversity as a top priority. When you focus on diversity and inclusion as a priority within the business, there is no better compliment than knowing that our employees recognize and are proud of the efforts we have made.”

“Employers who create workplaces that inspire, encourage, and support all diverse voices and contributions are critical to business growth, creativity, and innovation,” said Comparably CEO Jason Nazar. “Our annual Best Companies for Diversity list highlights organizations like Alida that have been given top marks by their employees of color on important core culture metrics, including compensation, leadership, and career opportunities."

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at

About Comparably

Comparably ( is a leading workplace culture and compensation monitoring site that provides the most comprehensive and accurate representation of what it’s like to work at companies. Employees can anonymously rate their employers in 20 workplace culture categories, providing the public a transparent and in-depth look at the experiences different segments of workers have based on gender, ethnicity, age, department, tenure, location, education, and company size. Since launching in 2016, Comparably has accumulated 10 million ratings on 60,000 U.S. companies. The platform has become one of the fastest-growing SaaS solutions for employer branding and a trusted third-party site for workplace and salary data, most notably for its annual Best Places to Work series.

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

Follow us at and engage with us on social media @alidaCXM.