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Alida Wins 2021 Comparably Awards for Best CEO for Women, Best CEO for Diversity and Best Company for Career Growth

Alida ranks #1 on Top 50 list out of 60,000 companies for Best Companies for Career Growth

TORONTO - July 15, 2021 - Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced it has been selected as a 2021 “Best Career Growth” winner from Comparably, ranking #1 out of the top 50 small/mid-sized companies in North America. Additionally, Alida’s CEO, Ross Wainwright, was awarded as one of the “Best CEOs for Women” and “Best CEOs for Diversity”, ranking #6 on both lists. 

Comparably analyzed over 10 million anonymous employee ratings across 60,000 North American companies and determined those highest rated for career growth in 2021. Final rankings were based on the most positive sentiment ratings provided by current employees regarding their professional development opportunities, along with the company’s overall workplace culture score. 

Comparably’s “Best CEOs for Women” and “Best CEOs for Diversity” awards were determined from employee sentiment ratings from women employees and from employees identified as being from diverse backgrounds, respectively. Every CEO on both these lists is in the Top 5% of all CEOs rated by female employees and employees of colour. 

“It is an honour to receive the 2021 Comparably awards for Best CEO for Women and for Diversity. I am so proud to work with dedicated and passionate employees from diverse backgrounds who add so much value to our culture,” said Wainwright. “Our employees are encouraged to bring their true selves to work everyday — to be bold, empathetic, curious and authentic — and this is what makes Alida the best place for career growth. Through the past year, Diversity, Equity and Inclusion (DE&I) has remained a top priority and we are committed to being better and doing better as we continue on this journey.”

Alida fosters a culture that celebrates authenticity of its people and aims to uplift, empower and amplify all voices. Alida’s DE&I Council, sponsored by Hermina Khara, SVP of People & Culture at Alida, takes the lead on sharing resources, organizing all-staff trainings, conducting consulting with Alida executives and partnering with the company’s customer success teams to support customers with special projects. Alida also hosts a quarterly Business Women’s Exchange where all employees can come together and discuss challenges, learnings and opportunities related to topics that women face in the workplace. The company’s various Employee Resource Groups (ERGs) aim to include and support all global employees. 

"As the world was plagued by the pandemic of the past year, employees needed executives who could lead with strength and compassion," said Comparably CEO Jason Nazar. "Alida's multiple award wins is a testament to the strong CEO they have in Ross Wainwright and how committed the organization is to diversity and career growth." 

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at

About Comparably

Comparably ( is a leading workplace culture and compensation monitoring site that provides the most comprehensive and accurate representation of what it’s like to work at companies. Employees can anonymously rate their employers in 20 workplace culture categories, providing the public a transparent and in-depth look at the experiences different segments of workers have based on gender, ethnicity, age, department, tenure, location, education, and company size. Since launching in 2016, Comparably has accumulated 10 million ratings on 60,000 U.S. companies. The platform has become one of the fastest-growing SaaS solutions for employer branding and a trusted third-party site for workplace and salary data, most notably for its annual Best Places to Work series.

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.
Follow us at and engage with us on social media @alidaCXM.