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Alida Wins 2021 Comparably Awards For Best Company Culture, Best CEO And Best Company For Diversity

Alida ranks #1 on Top 100 list out of 70,000 companies for Best Company Culture

TORONTO -- December 16, 2021 -- Alida, a leader in Total Experience Management (TXM), today announced it has been selected as a 2021 Comparably Award winner, ranking #1 for “Best Company Culture”, #2 for “Best CEO” and #42 for “Best Company For Diversity” out of the top 50 small/mid-sized companies in North America.

Comparably analyzed over 10 million anonymous sentiment employee ratings across 70,000 North American companies over a 12-month period and determined those highest rated in 2021. Final rankings were based on a series of workplace questions in 20 core culture categories including Compensation, Leadership, Professional Development, Work-Life Balance, Perks & Benefits, and more. The Best Company for Diversity award is based on sentiment ratings of the same culture metrics from employees of color. 

“It is an honor to receive the 2021 Comparably award for Best CEO. This recognition is a reflection of our world-class employees and incredible culture,” said Ross Wainwright, CEO at Alida. “Our employees are at the heart of everything we do. Building a rich and diverse culture has been a key business priority for me since joining Alida over two years ago and it’s been remarkable to be a part of our growth journey thus far and supporting our employees who make our company the very best it can be.”

Alida believes that a strong culture is one that encourages and highlights the diverse and authentic voices of its employees. Ensuring a supportive environment that celebrates differences and encourages feedback is a top business priority. Every quarter, the HR team runs an ‘employee pulse’ survey that sees over 90% participation rates to inform areas of culture improvement. 

At Alida, Diversity, Equity & Inclusion (DE&I) has remained an important focus. Alida’s DE&I Council is responsible for sharing resources, organizing all-staff trainings, conducting consulting with Alida executives and partnering with the company’s customer success teams to support customers with special projects. The Council works alongside the company’s various Employee Resource Groups (ERGs) aimed to include and support all global employees. 

"Out of thousands of companies, Alida employees have rated their organization as the best of the best this year in three key categories," said Comparably CEO Jason Nazar. "The No. 1 ranking in company culture is a testament to Ross Wainwright's strong servant leadership and his team’s commitment to workplace culture, transparency, and diversity."

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at

About Comparably

Comparably ( is a leading workplace culture and corporate brand reputation platform with over 15 million anonymous employee ratings on 70,000 companies. With the most comprehensive data on large and SMB organizations in nearly 20 different workplace categories – based on gender, ethnicity, age, experience, industry, location, education – it is one of the most used SaaS platforms for employer branding and a trusted third party site for workplace culture and compensation data. For more information on Comparably’s studies and annual Best Places to Work and Best Brands Awards, visit

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships.

Follow us at and engage with us on social media @alidaCXM.