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Alida Wins 2021 Comparably Awards for Best Company Outlook, Best Marketing and Product Teams

Alida ranks #2 on Top 50 list out of 60,000 companies for Best Company Outlook

TORONTO - April 8, 2021 - Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) & Insights platform, today announced it has been selected as a 2021 “Best Company Outlook” winner from Comparably, ranking #2 on the “Best 50” list of small/mid-sized companies. Additionally, Alida won two more awards for Best Marketing Team and Best Product and Design Team.

Comparably analyzed over 10 million anonymous employee ratings across tens of thousands of North American companies and selected the Top 100 highest-rated organizations for Best Company Outlook in 2021. Rankings were derived from sentiment ratings provided by current employees about the company’s outlook (how confident they feel about the future success of their company) and the Employee Net Promoter Score (how likely they are to recommend working at their company to a friend). Alida received exceptionally high ratings from its employees for both categories, earning a top spot on the list.

Comparably’s “Best Marketing Teams” and “Best Product & Design Teams” were derived from sentiment ratings by direct employees within its Marketing and Product teams who anonymously rated their departments from over the past 12 months. Winners were chosen based on comprehensive workplace questions in core culture categories, such as compensation, leadership, professional development, work-life balance, perks & benefits, and more. Alida placed an A+ across all categories for both the Marketing and Product & Design teams.

“Receiving the 2021 Comparably awards for Best Company Outlook and Best Marketing and Products Teams is a testament to how fortunate Alida is to have highly dedicated and passionate employees who make our company an exceptional place to work,” said Ross Wainwright, CEO at Alida. “Through the past year, our company culture has remained a key focus and we are thrilled to see Alida land as the highest rated Canadian company on the list. We look forward to building on this momentum through the year.”

Alida celebrates and defines its core corporate values — Bold, Empathetic, Curious and Authentic — as its ‘North Star’, guiding the beliefs and philosophies that drive the business forward. Leading with empathy, Alida’s employees deeply believe in making decisions with their customers, not for them. Alida also uses its own technology to listen and understand its global employees through consistent feedback, making informed decisions to better the workplace. The company looks forward to its continued investment in people and culture through 2021.

"Our Best Places to Work Awards represent the top-rated organizations in various workplace culture categories," said Comparably CEO Jason Nazar. "Despite a challenging year due to the pandemic, Alida has remained flexible, innovative, and focused on the growth of the business while maintaining great company culture."

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at

About Comparably
Comparably ( is a leading workplace culture and compensation monitoring site that provides the most comprehensive and accurate representation of what it’s like to work at companies. Employees can anonymously rate their employers in 20 workplace culture categories, providing the public a transparent and in-depth look at the experiences different segments of workers have based on gender, ethnicity, age, department, tenure, location, education, and company size. Since launching in 2016, Comparably has accumulated 10 million ratings on 60,000 U.S. companies. The platform has become one of the fastest-growing SaaS solutions for employer branding and a trusted third-party site for workplace and salary data, most notably for its annual Best Places to Work series.

About Alida
Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.
Follow us at and engage with us on social media @alidaCXM.