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Pierre & Vacances Selects Vision Critical to Uncover Insights that Strengthen their Customers’ Vacation Experience

Top European vacation destination company unlocks continuous, real-time insights to adapt to the changes necessary as summer travel reopens

TORONTO - June 8, 2020 - Vision Critical, a continuous customer insights solution provider, today announced that Pierre & Vacances, a leading European operator of vacation destinations, selected its Sparq digital insights platform to uncover customer insights that unlock real-time feedback from its customers, most recently to prepare for their properties’ reopening after the global COVID-19 pandemic lockdown.

“As people all over the world prepare for the re-opening of businesses and travel, our Sparq insight community has, and continues to, allow us to fully engage, understand and respond to our customers’ anxieties, questions, and needs,” said Alexia Jubert, Pierre & Vacances marketing and communications director. “The voice of our customers is truly the center of all decisions moving forward.”

Vision Critical’s Sparq platform helps companies get the richest insights into their customers’ behaviors and attitudes on a regular – and immediate – basis. Sparq helps proactively drive informed actions and better business outcomes based on customer insights, as well as build customer trust and lifetime value by showing customers how their feedback is being applied.

The insights platform also gives brands the power to connect live and virtual experiences with digital customer feedback to inform critical business decisions. Integrating with technologies such as Zoom, brands are able to form an even deeper personal connection with their customers.

“We are proud to support Pierre & Vacances in their customer-centric strategy, especially during this unusual period. The customer experience can be a major differentiation point in an industry as competitive as the tourism sector,” says Ross Wainwright, CEO of Vision Critical. “This digital conversation implemented via our Sparq software solution is a strategic lever that allows our customers to strengthen the brand-to-customer and company-to-employee relationship when they need it most.”

Vision Critical is on an aggressive growth path with a relentless focus on the customer experience. Starting 2020 with a new executive leadership team on board, the company continues to make fearless moves as it transforms into a customer experience management leader. You can expect to see more bold events from Vision Critical as it helps create a world where customers are respected as experts and treated as individuals.

About Pierre & Vacances

Founded in 1967 in Avoriaz, Pierre & Vacances is the leading provider of self-catering holidays in Europe. The Pierre & Vacances Group's historic brand has been offering unique holiday experiences for 50 years, without constraints and cultivating the values ​​of freedom, aesthetics, nature, and hedonism. Located in the heart of the most beautiful resorts by the sea, in the mountains, in the city or in the countryside, Pierre & Vacances offers three holiday experiences to more than 2 million holidaymakers each year: premium residences, for an exceptional experience and stay in a chic and soothing atmosphere; villages, for a wide range of activities, water areas and children's clubs for all ages; and residences, apartments, and houses ideally located and fully equipped. And to enrich the stay experience of its holidaymakers, the brand offers more than 2,300 authentic and local activities with its offer. Pierre & Vacances now boasts more than 393 destinations and almost 24,800 accommodations in mainland France and the Caribbean, Spain, the Canary Islands and the Balearic Islands, Italy, Croatia, Portugal, Mauritius and more recently Montenegro, Greece, Crete, Morocco, and Madeira. Find more at

About Vision Critical

Vision Critical is a continuous customer insights solution provider that enables organizations to drive better business outcomes while ensuring world-class customer journeys. By combining deep insight with broad feedback, Vision Critical empowers some of the most powerful brands in the world to improve customer experience. Over 750 leading brands including BuzzFeed, LinkedIn, and GoDaddy are building better products and fostering customer loyalty with Vision Critical. To learn more about Vision Critical, follow us on LinkedIn, Facebook, and Twitter, or visit us at