Attendees join Activate for an exclusive look at Alida’s latest platform innovations and an in-depth look at the most pressing challenges facing researchers today
TORONTO – April 24, 2025 – Alida, a leader in user research, today announced it will host its annual global event, Activate, on May 7 and 8, 2025. Research and user experience professionals in attendance will learn from industry experts and thought leaders, exploring the latest tools, strategies, and trends shaping the future of market research innovation. Leading global brands, including Adobe Inc., Alaska Airlines, EverBank, and 7-Eleven, among others, will share insights on how integrating user feedback into their research strategies, along with leveraging cutting-edge all-in-one research tools, has driven measurable business impact.
This year’s event will feature a keynote by Mary Kay Evans, Alida’s Chief Go-To Marketing Officer, offering an exclusive look at Alida’s latest product enhancements providing more research methods on a single platform and delivering improved efficiency with AI. Following the keynote, expert-led panel discussions featuring industry leaders such as Javier-Bargas Avila, Founder of Astrolabium and Former UX Director at Google, will delve into key topics including the power of combining quantitative and quantitative insights, using research to drive business strategy, and storytelling with data. These sessions will explore how to navigate the evolving research landscape, foster innovation, and implement best practices to scale results and maximize business impact.
"To stay competitive in today’s market, businesses are required to be more user-centric than ever, driving an increased demand for user insights to guide product development, marketing strategies, and overall business decisions," said Evans. "At Alida, we believe the most impactful research approach prioritizes real users. By centering research strategies around their feedback while leveraging a modern all-in-one research platform that allows you to manage and analyze all your insights together, businesses can gain deeper insights that lead to meaningful business outcomes."
The event will also include “Workshop Day”, an interactive training day led by Alida product experts where sessions will explore the industry's newest and most innovative research methodologies and approaches that help companies collaborate effectively for more efficient operations and faster results.
To learn more and register for Alida’s upcoming Activate event, visit https://www.alida.com/activate-25.