Request a Demo

Close Form PopupLink to Close the Form Popup

Demo Form

Learn how we use your personal data in our privacy policy and about our country/region options

Vision Critical Appoints Efrem Ainsley as Chief Operating Officer

Software Startup Leader with Rare Blend of Finance & Operational Expertise

Toronto - January 27, 2020 - Vision Critical, a cloud-based CXM (customer experience management) SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data, today announced the appointment of Efrem Ainsley to the position of Chief Operating Officer (COO). Ainsley’s rare blend of financial and operational expertise running successful software startups will help the company focus as it quickly moves on its high-growth trajectory.

Ainsley brings his pragmatic, result-oriented, data-driven style to lead and manage critical organizational functions at Vision Critical, including Human Resources, Finance, Privacy & Security, Legal and Enterprise Software.

“Efrem is a highly seasoned, respected leader and organizational guru with an impressive track record of growing technology businesses,” said Ross Wainwright, Vision Critical CEO. “This new management team, which now includes Efrem, is poised to realize Vision Critical’s aggressive mission to become a top contender in the quickly growing CXM marketplace.”

Ainsley comes to Vision Critical from ScribbleLive, where he led the company as CEO up to and through its recent acquisition by Brazilian content marketing startup Rock Content. Prior to that, Ainsley served as COO and CFO at networking hardware company Exinda and CFO at software company PlateSpin. Both companies were acquired during Ainsley’s tenure. Ainsley also spent over seven years at Open Text Corporation, one of Canada’s largest software companies, as Vice President of Finance.

“I’ve been privileged to be a part of a few companies - both private and public - that had bold objectives and exceeded those goals with a hyper-focused timeline,” said Ainsley. “I see Vision Critical as part of this elite group and am excited to be part of this success story.”

About Vision Critical

Vision Critical is a cloud-based CXM SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data. Using proprietary technology and processes, Vision Critical is able to deeply engage any audience to increase voluntary customer data capture and apply that data to improve customer experience. With its unique, relationship-based approach, Vision Critical’s Sparq platform enables companies to interact directly with consented audiences of customers. Unlike traditional voice-of-customer methods, Vision Critical unlocks the real-time feedback that companies need to build better products, deliver better services and achieve better business outcomes hand in hand with their own highly engaged, deeply understood customers.

Hundreds of high-performing organizations across multiple industries benefit from Vision Critical’s technology and guidance, including BuzzFeed, LinkedIn, GoDaddy, VMware, and more. To learn more about Vision Critical, follow us on LinkedIn, Facebook and Twitter, or visit us at

# # #