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Vision Critical Appoints Steve Winter to Board of Directors

TORONTO - June 16, 2020 - Vision Critical, a continuous customer insights solution provider in the Customer Experience Management (CXM) space, today announced it has appointed Steve Winter to its Board of Directors effective, June 3, 2020.

A strategic global business software executive with more than 30 years of experience, Winter is Chief Revenue Officer at Coupa Software (NASDAQ: COUP), a global SaaS leader in Business Spend Management. He is also a member of the Board of Directors for Ziosk.

At Coupa, Winter is responsible for driving the company’s strategy and execution on all revenue-generated aspects of the business. Prior to Coupa, Steve was Executive Vice President of Worldwide Sales and Operations at Marketo and held a number of key global leadership positions at SAP, including Chief Operating Officer, North American Head of Sales, and Country Manager for UKI. Steve joined SAP in 2005 after a 12-year tenure with PeopleSoft, where he held various sales and executive sales management roles.

“The Board is delighted to welcome Steve to the Vision Critical Board,” said Philip C. Deck, Chairman of the Board. “Steve’s leadership has been a significant factor in Coupa’s ability to exceed its stated goal of more than 30 percent annual revenue growth in every year since its IPO more than three years ago. His global expertise contributing to the growth of major enterprise SaaS firms will add invaluable go to market perspective to the board.”

“Steve is an exciting addition to our leadership team,” said Ross Wainwright, CEO at Vision Critical. “His decades of operations, sales management, and organizational development experience, coupled with his tenacity to win, will help us as we set a course for growth in the CXM space.”

“It’s a pleasure to have the opportunity to join Vision Critical at this exciting moment in the company’s history and I look forward to playing a part in their growth agenda,” said Winter. “The need to engage meaningfully with customers is more important than ever, and I am thrilled to offer my expertise as the company works diligently to become a world-class SaaS provider.”

Vision Critical is on an aggressive growth path with a relentless focus on the customer experience. Starting 2020 with a new executive leadership team on board, the company continues to make bold moves as it transforms into a value-based CXM leader. You can expect to see more from Vision Critical as it helps create a world where customers are respected as experts and treated as individuals.

About Vision Critical

Vision Critical is a continuous customer insights solution provider that enables organizations to drive better business outcomes while ensuring world-class customer journeys. By combining deep insight with broad feedback, Vision Critical empowers some of the most powerful brands in the world to improve customer experience. Over 750 leading brands including BuzzFeed, LinkedIn, and GoDaddy are building better products and fostering customer loyalty with Vision Critical. To learn more about Vision Critical, follow us on LinkedIn, Facebook, and Twitter, or visit us at