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Vision Critical Offers Complimentary Unlimited Employee Surveys on Sparq® Customer Insights Platform

Customer Insights Platform New survey templates help organizations connect with employees and understand needs in this time of crisis

TORONTO – March 20, 2020 – Vision Critical, an insights-driven customer experience management company, today announced the complimentary use of a new employee pulse survey template on its Sparq® customer insights platform for all 750 existing clients during the next 90 days. The new template is designed to help companies proactively connect with both customers and employees in support of their health and well-being during the COVID-19 crisis.

As the COVID-19 crisis forces companies to enact remote-work policies for their employees, and as customers are faced with extreme changes in daily life, disconnection may have a detrimental effect. The complimentary employee pulse surveys and the creation of the template are an effort to help people stay engaged and to ensure that employees have the necessary communication tools to navigate through this crisis with their employers. The template asks users about their understanding of the crisis, how prepared they are, their current emotional state, and how they feel their employers are supporting them. The questions help brands create actionable data points to serve their stakeholders better. The unrestricted ad-hoc surveys and new custom template are available to all current Vision Critical customers.

“In times of unprecedented uncertainty, it’s important to focus on what we have to offer that can be of service to others,” said Ross Wainwright, CEO of Vision Critical. “

At Vision Critical, we understand and value that connection between people, whether it’s employee-to-employer or brand-to-customer. We want to make that proactive connection easier to achieve and maintain for all people who rely on our platform." Sparq insights uncover actionable customer and employee experience data. Vision Critical’s unique relationship-based approach progressively profiles the user at every interaction producing richer, more reliable attitude, emotion, intention and preference data to solve common business needs. All clients will receive instructions on how to make use of these complimentary offers and can contact their customer success manager for further assistance.

About Vision Critical

Vision Critical is an insights-driven customer experience management company that specializes in gathering and applying the hardest-to-reach customer data. Using proprietary technology and processes, Vision Critical is able to deeply engage any audience to increase voluntary customer data capture and apply that data to improve customer experience. With its unique, relationship-based approach, Vision Critical’s Sparq platform enables companies to interact directly with consented audiences of customers. Unlike traditional voice-of-customer methods, Vision Critical unlocks the real-time feedback that companies need to build better products, deliver better services and achieve better business outcomes hand in hand with their own highly engaged, deeply understood customers.

Hundreds of high-performing organizations across multiple industries benefit from Vision Critical’s technology and guidance, including BuzzFeed, LinkedIn, GoDaddy, VMware, and more. To learn more about Vision Critical, follow us on LinkedIn, Facebook and Twitter, or visit us at

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