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Vision Critical & Virtual Incentives Partner to Reward Customer Brand Engagement

TORONTO AND FISHKILL, NY – July 9, 2020 – Vision Critical, a continuous customer insights solution provider
in the Customer Experience Management (CXM) space, and Virtual Incentives, the innovator in global reward
fulfillment for B2B payments, today announced the integration of the Virtual Reward Platform into Vision
Critical’s Sparq digital insights platform.

With Virtual Incentives incorporated into the Sparq App Center, customers can automatically reward insight
community members for participating in activities with online gift codes and other digital payments.
Customization of the payments help brands determine and offer an incentive program designed exclusively for
their unique audience.

“Rewarding customers for continuous engagement with your brand is now easier than ever,” said Riaz Raihan,
Vision Critical’s President of Products. “With a wide variety of global incentive options, brands can now offer
their customers incentive choices that matter to them most.”

“Vision Critical has done a great job of rewarding its customers’ customers for engagement and feedback to
help drive business outcomes,” said Jonathan Price, Virtual Incentives’ Chief Commercial Officer. “By fully
integrating incentive payments into Sparq, they will make customer engagement and insights easier and more
rewarding than ever before.”

The integrated instant incentives offering was first made available to Vision Critical customers through its Sparq
digital insights platform as part of its Summer ‘20 release announced on July 8, 2020.

Vision Critical is on an aggressive growth path with a relentless focus on customer experience. Starting in 2020
with a new executive leadership team on board, the company continues to make bold moves as it transforms
into a value-based CXM leader. Expect to see more from Vision Critical as it helps create a world where
customers are respected as experts and treated as individuals.

About Virtual Incentives

Virtual Incentives is the innovator in global reward fulfillment for B2B payments. Providing the most advanced
infrastructure and tools for building highly configurable and customizable payments. With its open API, the
Virtual Incentives reward platform is designed for businesses and platforms who want a simple and
customized way of managing payment programs for their consumers, customers, employees and channel
partners so that they can create world-class experiences. Over 500 leading brands are building better payment
experiences with Virtual Incentives.

About Vision Critical

Vision Critical is a continuous customer insights solution provider that enables organizations to drive better
business outcomes while ensuring world-class customer journeys. By combining deep insight with broad
feedback, Vision Critical empowers some of the most powerful brands in the world to improve customer
experience. Over 750 leading brands including BuzzFeed, LinkedIn, and VMware are building better products
and fostering customer loyalty with Vision Critical. To learn more about Vision Critical, follow us on LinkedIn,
Facebook, and Twitter, or visit us at