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Vision Critical Welcomes Nicole Kealey as New Chief Strategy Officer

Kealey is third SaaS veteran to join the company’s new CXM-focused executive team

Toronto - January 13, 2020 - Vision Critical, a cloud-based CXM (customer experience management) SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data, today announced the appointment of Nicole Kealey to the position of Chief Strategy Officer (CSO). Kealey joins fellow SaaS veterans Ross Wainwright, CEO and Riaz Raihan, President of Products, to round out the company’s new executive leadership team to propel Vision Critical as a leading next-generation CXM company.

As CSO, Kealey will drive the company’s overall strategy while assisting Wainwright in developing, communicating and executing strategic corporate initiatives. She is responsible for ensuring the company’s strategy is implemented and communicated to all internal and external audiences.

“The prospect of Vision Critical’s success is exciting, and I’m eager to help drive the plan to get us there,“ Kealey commented. “I see so much promise working alongside Vision Critical’s amazing team and customers as we enter this critical phase of growth, and continue our transformation toward becoming a cloud-based CXM leader.”

Prior to Vision Critical, Kealey spent eight years at SAP. Her most recent position was Global Vice President Intelligent Enterprise and Industry Marketing, where she led the marketing teams responsible for driving portfolio messages across each of SAP’s 25 industries.

“I’ve been lucky to experience Nicole’s exceptional creativity and leadership in the past, and I’m honored for her to join our executive team. Nicole is an exceptional leader and influential collaborator with extensive experience in Customer Experience and Enterprise SaaS,” said Wainwright. “With her on board, we’re strongly positioned to realize Vision Critical’s potential.”

Kealey was with Adobe for 13 years before joining SAP in 2012. There she held a variety of senior roles across Developer Marketing, Industry Marketing and Product Marketing. Nicole’s experience spans a number of software segments, including CXM, Enterprise Resource Planning (ERP), Data Management & Analytics and Content Management (CM).

With over 20 years of experience in enterprise software, Kealey has extensive global experience in strategy development, integrated marketing and solution management.

About Vision Critical

Vision Critical is a cloud-based CXM SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data. Using proprietary technology and processes, Vision Critical is able to deeply engage any audience to increase voluntary customer data capture and apply that data to improve customer experience. With its unique, relationship-based approach, Vision Critical’s Sparq platform enables companies to interact directly with consented audiences of customers. Unlike traditional voice-of-customer methods, Vision Critical unlocks the real-time feedback that companies need to build better products, deliver better services and achieve better business outcomes hand in hand with their own highly engaged, deeply understood customers. Hundreds of high-performing organizations across multiple industries benefit from Vision Critical’s technology and guidance, including BuzzFeed, LinkedIn, GoDaddy, VMware, and more. To learn more