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Alida

Posts by Alida

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    Fall 2020 Product Release: Alida CXM and Alida Analytics

    Customer Insights

    4 ways digital CABs drive business value

    Best Practices

    Bias Is a Four-Letter Word

    Q&A

    Becoming Alida

    Product Innovation

    Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More

    Best Practices

    Building Community in Tough Times with Insight Communities

    Insight Communities

    Insight Communities Help Brands Connect During COVID-19

    Product Innovation

    How SMUD Uses Customer Insights for Product Innovation

    Employee Engagement

    Getting Pulse on Employee Needs During COVID-19

    Product Innovation

    Why User Research & User Testing Are So Important

    Customer Insights

    6 Ways Condé Nast Uses Insight Community to Drive Value

    Customer Insights

    Condé Nast’s 3 Steps to Building a Global Insight Engine

    Customer Experience

    3 Marketing Best Practices To Improve Customer Experience

    Security, Trust & Transparency

    How Red Bull Strengthened Customer Engagement

    Customer Experience

    Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

    Customer Experience

    Canadian Tire + Salomon: CX Success with Data Integration

    Best Practices

    How to Show the Impact of Your Insight Community... and Scale It

    Customer Insights

    How VMware, Stitch Fix, and Red Bull Leverage Insights

    Product Innovation

    How VMware Partners with Customers to Design Products

    Customer Insights

    How Global Brands Unlock Valuable Customer Insights

    Best Practices

    How to Use Your Sparq Insight Community for Your Design Sprint

    Best Practices

    A Day in the Life of an Insight Community Manager

    Best Practices

    Twitter's Top 10 Tips for Member Engagement

    Customer Insights

    3 Principles of Refinery29's Best-in-Class Insight Program

    Customer Experience

    How Manulife Is Improving Customer Experience from the Outside-In

    Customer Relationships

    Guiding Principles of Customer Advocacy

    Customer Insights

    7 Ways to Get Consensual Feedback from Millennial Women

    Best Practices

    Earn the Right to Ask for Ongoing Customer Feedback

    Customer Centricity

    How to Be Customer-Centric in the Age of Privacy

    Product Innovation

    Agile Product Development with Rapid Ongoing Insight

    Product Innovation

    Shorten Customer Feedback Loop for Product Development

    Best Practices

    Stakeholder Engagement

    Customer Insights

    The Difference between Customer Intelligence, Data, and Insights

    Big Data

    Data Science and Look-Alike Modeling with Canadian Tire

    Customer Experience

    The Value of Open Ended Feedback

    Customer Experience

    Q&A with CX Journey’s Annette Franz

    CPG

    How research teams can lead the business: Lessons from Red Bull’s Shopper Insights team

    Product Innovation

    3 Examples of Customer-Centric Product Development

    Customer Experience

    How 4 Industry-Leading Brands Use Insight to Improve CX

    Customer Experience

    Common CX Strategy Mistakes and How to Avoid Them

    Business Strategy

    Difference of Customer Centric vs. Customer Focused

    Customer Experience

    13 Stunning Stats on the Growing CX Leadership Gap

    Business Strategy

    4 Ways Technology is Changing Consumer Behavior

    Business Strategy

    13 Customer Loyalty Stats + Why Loyalty Programs Fail

    Business Strategy

    4 Types of Online Communities & Best Practices on How to Use Them

    Marketing

    5 Examples of Brands Driving Customer-Centric Innovation

    Marketing

    5 Brands That Used Transparency in Marketing and Won

    Customer Experience

    Guide: How to Improve End-to-End Customer Experience

    Business Strategy

    3 Tips on How to Improve Customer Experience Strategy

    Product Innovation

    13 Stunning Stats about Product Innovation

    Marketing

    Why Direct to Consumer is Becoming Important in Retail

    Business Strategy

    6 Experts on Which Companies are Customer Obsessed