Activity Examples

In this activity example, members will evaluate a product concept by testing it across key measures and identifying key areas for improvement.

In this activity example, we probe deeper into areas known to cause dissatisfaction to better understand the overall impact of those on your customers’ experience and put context around the importance of the issue.

In this activity example, members will evaluate a product concept by testing it across key measures and identifying key areas for improvement.

In this activity example, we will provide a guide for you to explore new opportunities for your products. Your members will be able to help you develop new products, suggest unique shopping experiences, or ideas for new promotions and offers.

In this activity example, you can refine and optimize ideas early-on in the innovation phase by fostering discussion and feedback on existing ideas.

Through this helpful activity example, you can easily sort through new ideas, early-stage concepts or trends to quickly determine which resonate most and should be moved forward in your development process.

In this example, you can evaluate and improve packaging by determining appeal, communication of benefits, package functionality and the effect on purchase intent. It is important to note that an In Home Package Test study is more complex than a regular activity. In this example, we have pulled from our experience to provide you with a simple yet detailed guide for you to launch your own study. 

In this example, you can get detailed and constructive feedback on likability, identify potential product weaknesses and determine whether a product may require modification.

You can use this activity example to better understand how customers learn about and use loyalty rewards programs and the impact of the program(s) on behaviors and attitudes toward brands.

In this activity example, you can measure message effectiveness to optimize positioning that resonates with your customers – and brand. You can also determine which messaging influences and drives the behavior of your customers.

This downloadable activity example explores the product purchase experience and identifies ways of improving the process for customers across various aspects. Some of these aspects include environment / atmosphere, overall shopping experience, service and product displays as well as pricing.

Download this activity example to assist with identifying optimal ticket packages to drive revenue and attract new ticket holders!

In this activity example, you will be able to identify new opportunities for optimizing a current product or product portfolio by exploring the product experience – from product needs state to product usage.

In this activity example, you can understand the social motivators of customers’ post-purchase activities and learn how they feel about sharing their views online.

In this activity example, you will be able to better understand the likelihood of your customers performing repeat purchasing for a specific product and explore the impact of that product experience on your brand.

In this activity example, you can determine how effective a promotion is at positively impacting sales. Understand how shoppers learned about promotions, learn what they liked / disliked, and determine if and why it drove purchase.