Request a Demo

Close Form PopupLink to Close the Form Popup

Demo Form

Learn how we use your personal data in our privacy policy and about our country/region options

Alida Partners with Stratifyd to Integrate AI-Powered Analytics Engine in New Alida CXM Platform

Integrated solution will enable deep contextualization of structured and unstructured data from multiple sources


TORONTO – October 15, 2020 – Alida (formerly Vision Critical), creator of the world’s first CXM (customer experience management) and insights platform, and Stratifyd, a data analytics company that uses artificial intelligence (AI) to uncover and predict human experience, have signed a partnership agreement that will enable Alida customers to harness the power of multiple data sources to easily reveal and understand their customers’ truth.


Stratifyd’s powerful Natural Language and Speech Analytics engine will be integrated into the recently announced Alida CXM and insights platform. This will enable brands to tackle real-world business challenges – such as gaining a cross-channel view of CXM opportunities; creating predictive models for customer retention; identifying root causes of emerging issues by tracking customer anomalies and changing trends, and more – through deeper analysis and visualization of structured and unstructured data from a variety of sources, including third-party and social media channels. Through this integration, Alida CXM customers will be able to discern and contextualize their customers’ truth to take individual and company-level actions that improve the customer experience.

“By partnering with Stratifyd, we can more deeply empower our customers around the world,” said Ross Wainwright, Alida CEO. “Stratifyd’s data analytics tools are exceptional. After evaluating several contextual offerings in the market, we selected Stratifyd as their solution provides the flexibility and accuracy that we need to enhance our Alida CXM platform.”


“Alida has been at the forefront of uncovering customer insights and industry trends for decades. And now, with the launch of the Alida CXM platform, which will integrate our AI-powered data analytics engine, Alida is delivering an innovative and sophisticated solution that gives it a competitive edge in the CXM market,” said Derek Wang, Stratifyd CEO and co-founder. “This OEM agreement is structured for scalability and is a big win for both companies and our customers.”


About Stratifyd

Founded in 2015, Charlotte-based Stratifyd puts the power of advanced ML/AI into the hands of business users through its no-code data analytics platform. Integrated with hundreds of human generated data sources, Stratifyd’s Natural Language and Speech Analytics engine is widely used to unlock insights on hidden human experiences and empower users to solve complex business challenges with predictive models. To learn more, visit


About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

Follow us at and engage with us on social media @alidaCXM.