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10 Ways to Promote Stakeholder Hub Content

Written by Alida

Published October 12, 2018

1. Share content links in at least 2 other places

Content needs to be easy to find and at people's fingertips. Otherwise the Hub is just a place that content goes to die. Figure out where people already go as part of their daily habit and share there. In our case, we share our relevant posts on other VC communication channels: Glip, Chatter, Slack, and newsletters.

2. Call out @people in "contributions" and in other channels

This will encourage them to go to that specific post (especially if it's about them), to interact with the content, and to share it through their own personal channels. You can ask an enticing question to get people to interact too.

3. Encourage people to self serve

Direct people to your Stakeholder Hub when they're looking for an answer to a question about anything customer related. If the answer isn't here, then it should be added. Champions in particular should watch for opportunities they can point people to the Hub.

4. Connect the dots to other posts

Link to other parallel posts from the most popular content, from content that gets shared in the newsletter, and create index or digest posts for similar content.

5. Assign appropriate collections and tags

This will make categories more visible at a glance and people should find content faster.

6. Newsletters and posts need a hook

Why would people want to read the newsletter or post? Find something catchy, surprising, or provocative to get people engaged.

7. Test and learn with newsletters

Consider experimenting testing subject lines, try different formats, and topics. Examine metrics to see how each newsletter performs.

8. Experiment with ways to promote

Try regularly updated posters around your offices to promote most important, relevant and surprising information to keep the buzz going. Film yourself on your smart phone (don't be shy!) to give people another way to engage with your content and insight.

9. Ask for feedback and review metrics

Hindsight and planning to ensure you're delivering content that helps the business become more customer centric.

10. It's a journey

Perfect is the enemy of the good. Don't worry about making it perfect. Be human. And just get started. As long as you have a reason for people to engage early and content that keeps them coming back for more then you're on the right track.