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Innovation Day is upon us: What to expect

Written by Alida

Published November 24, 2022

The Delta Awards, Alida’s recognition of top innovators in CX, are the focal point of the event.


Known as the Visionary awards until 2020, the Alida Delta Awards recognize change-makers and innovators in the TXM space. The Deltas reward transformative application of customer feedback and insights, CX strategies that drive value and growth, and organizations that challenge the status quo with new approaches to experience.

The Delta Awards are the centerpiece of Innovation Day (December 6th, 1pm EST), a showcase of global innovators that deliver industry-leading advancements in CX, powered by the Alida platform. Their stories are bound to inspire and inform customers, prospects, and industry experts to implement these programs within their own organizations.

Candidates must have driven value to their organizations (tangible and quantifiable impact on ROI) or developed innovative approaches to solving CX challenges in order to receive the award.


Class of 2021

Read the stories of some of last year’s winners and discover if your organization has what it takes to get their hands on a Delta Award.

Stitch Fix: When Stitch Fix (an online retailer that delivers personal styling boxes filled with clothing catered to the customers preference) entered the UK market, the company’s first project was to launch an investigation into their new customers. Stitch Fix used Alida Communities and Touchpoint to conduct quantitative research and dig deeper into the “why” of their customers' preferences. The insights obtained were used to develop products and test out new collections.

Kramp: One of the largest providers of agricultural mechanic parts in Europe, Kramp scaled up their insights program to keep up with the complexity of their growing business. The intention was to create a holistic view focused on what their customers and partners needed and expected, and infuse Voice of Customer (VoC) into all aspects of their business. To achieve this, the first project was to educate all stakeholders on the importance of CX. By making managers and colleagues aware of the sway CX can have on their projects, they became more inclined to support CXM across the board.

Twitter: The social media behemoth took full advantage of Alida’s language function and rapid response processors to expand their insights communities and build a global view of the current happenings.

PokerStars: In order to obtain a buy-in at every level from the parent company to expand their insight community to all brands, the manager of Stars Group (PokerStars’ community), Gareth Williams, developed a strategy to have all aspects of the business see the value in customer insights. He splitted up the different departments and treated them as individual clients and highlighted the benefit of VoC to each one of them.


One hour of your time, a world of innovation

This year, the Delta Awards will be part of Alida Innovation Day, an immersive industry event available both live (virtual) and on-demand for North American participants. Attendees will gain access to a complete library of videos and success stories featuring all global winners, as well as a copy of our Top Innovators of the Year content.

Expect to hear from this year’s winners and their efforts to create more empathetic consumer experiences: Morning Brew, Twitch, Sun Life, PXU, Indigo, Duke Health, Castorama, Pierre and Vacances, Travelport, Globe, AIA Singapore, and Insular Life.

Join us for an hour next December 6th, at 1pm EST to learn from the 2022 Alida Delta Award Winners, as they share their stories of driving ROI with customer insights, improving customer experiences, and infusing feedback into their organizations.