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Best Practices

Quick Player Insights: PA Lottery Insiders

In July 2017, the Pennsylvania Lottery launched the Pennsylvania Lottery Insiders online research ...

Best Practices
Customer Experience

Bias Is a Four-Letter Word

"Members of an insight community are biased. Survey results aren’t really representative. ” We hear ...

Best Practices

Best Practices for Financial Services Surveys during COVID-19

Amidst the global COVID-19 crisis, financial organizations big and small are struggling to keep up ...

Best Practices
Customer Experience
Employee Experience
Financial Services

Best Practices for Survey Activities during COVID-19

Amidst the global COVID-19 crisis, organizations big and small are struggling to keep up with ...

Best Practices
Customer Experience
Employee Experience

Building Community in Tough Times with Insight Communities

It is in the difficult times when we see the best in people and the best in community.

Best Practices
Customer Experience

How to Show the Impact of Your Insight Community... and Scale It

Recently I wrote about how planning for insights can help you be more customer-centric when ...

Best Practices
Customer Experience

The Best Ways to Share Insights with Stakeholders

Recently, our Director of Professional Services, Lisa Ketola, shared some information about a ...

Best Practices

How to Build an Insight Roadmap for Customer Centricity

An insight roadmap is a plan to keep your organization focused on customer centricity. It brings ...

Best Practices

How to Use Your Sparq Insight Community for Your Design Sprint

Product professionals are increasingly leveraging the design sprint process to expedite their ...

Best Practices
Customer Experience
Product Experience

A Day in the Life of an Insight Community Manager

Running an insight community is as much about attitude as it is aptitude. To succeed, a community ...

Best Practices
Customer Experience

Twitter's Top 10 Tips for Member Engagement

Twitter knows a thing or two about engagement. They launched Twitter Insiders, run on the Alida ...

Best Practices
Customer Experience

Earn the Right to Ask for Ongoing Customer Feedback

“How do you keep people engaged when you’re collecting ongoing insight?” is a common question we ...

Best Practices
Customer Experience

Considerations Before Employee Insight Community Launch

For many of our customers, the concept of engaging with their employees in an insight community is ...

Best Practices

Roles Involved in Running an Insight Community

In this post, we summarize the roles and responsibilities of those involved in the development and ...

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Stakeholder Engagement

Paramount to getting the most value from your Insight Community is the need to engage your ...

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Open-Ends: What Are Some Creative Ways to Use Them?

The goal of an effective survey is to capture evaluations based on the voice of the consumer. In ...

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How Community Management Can Build Member Satisfaction

When building an ongoing community management plan, consider what kind of relationship your brand ...

Best Practices

How Insight Communities Support Product Development

Product teams can fuel the development tunnel with continuous member feedback with an insight ...

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Building Deeper Member Profiles

Developing deep member profiles over time is one of the most valuable aspects of having your ...

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Employee Insight Communities

Some organizations engage their employees beyond the standard annual satisfaction survey, because ...

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Benefits of a B2B Insight Community

B2B audience are harder to engage - simply put. Recruiting members for B2B communities tends to be ...

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Multiple Administrator Best Practices

Insight Communities run by several different departments and/or in multiple geographic regions ...

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10 Ways to Promote Stakeholder Hub Content

1. Share content links in at least 2 other places Content needs to be easy to find and at people's ...

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Insight Community Invitation Email Best Practices

Create a recruitment invitation that will stand out to your customers and encourage them to click ...

Best Practices
Customer Experience

Want to Boost Your Insight Community Engagement?

Throw in a Fun Question If Buzzfeed has taught us anything, it's that you can predict where you ...

Best Practices

Stakeholder Hubs: 4 Best Practices to Hit the Ground Running

You are doing an incredible job in leveraging your community, building deep knowledge of your ...

Best Practices

How often should I post to my Hub?

About 1-2 times a week.

Best Practices

Why is Shareback important for your insight community?

Sharebacks close the feedback loop for members participating in studies. By acknowledging your ...

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Anatomy of an Excellent Recruitment Survey

Your recruitment survey is one of the most important steps to building your insight community, in ...

Best Practices

Naming Your Insight Community

The name you choose for your insight community will help establish a brand and identity that your ...

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Distribution Best Practices

Follow these best practices when you're ready to deploy your activity. Keep in mind that each ...

Best Practices

Member Hubs: Review Analytics

One of the most challenging parts of rolling out a new initiative is trying to measure success ...

Best Practices

Member Hubs: Launching a Member Hub

Once you've completed an internal launch and incorporated any feedback you received, you'll be ...

Best Practices

Member Hubs: Internal Launch

An internal launch helps you share your vision with your team mates, as well as acts as a test-run ...

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Discussion Forums: Best Practices Once You Are Up and Running

You don’t need to be a professional focus group moderator to run a discussion forum. It’s more like ...

Best Practices

Member Hubs: Styling Your Member Hub Posts

On average most of you will only read 28% of this text, and that’s only if you’re actually ...

Best Practices

Member Hubs: Adding Content

If you’re just getting started with your Hub it might feel overwhelming to dive into content ...

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Activity Design Best Practices

Running activities on an insight community requires a transition in thinking from traditional and ...

Best Practices

Think "Mobile First" for Survey Design

Today’s empowered customer chooses whether or not to respond to our request to participate in our ...

Best Practices

Member Hubs: Setting Hub Goals

Before you launch your Member Hub you’ll want to define your goals and set a range of key ...

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How to Avoid the Spam Filter

  In a recent report on cyber crime it was estimated that more than half (59%) of the world’s email ...

Best Practices

Community Health Reviews: Why and How To Do Them

In this post we explore how you can use of your community metrics to ensure you are maintaining a ...

Best Practices

Using Social Media to Recruit Members

Leveraging social media for your recruitment is a great way to engage with your existing digital ...

Best Practices

Community Management: An Overview

This overview helps to introduce the basic principles of community management, why it's important, ...

Best Practices

Recruitment Sources: Where Do Members Come From?

Before you launch your community you’ll need to build a list of potential members to invite. You’ll ...

Best Practices
Customer Experience

Building a Great Community in the Sports Industry

In this example, one of our clients in the sports industry used creative recruitment tactics to ...

Best Practices

Tips for Managing Insight Communities

Whether you're new to your community or a master of engagement, we have a handbook of tips just for ...

Best Practices

Tips for Survey Design and Execution

Every year since 2008, Alida has showcased the insight communities that are 'best-in-class' and ...

Best Practices
Customer Experience
Brand Experience

The Pros and Cons of Word Clouds as Visualizations

In the last week I've completed reports for two separate clients that included word clouds as a way ...

Best Practices
Customer Experience
Brand Experience