Alida’s 2026 Research New Year’s Resolutions

With the year quickly coming to a close, it is that time when everyone starts thinking about their resolutions. And we are too! As new technologies, trends, and changing expectations continue to reshape how organizations approach research and customer connection, we reflected on what matters most and put together our list 2026 resolutions: 

Data security is foundational to everything we do at Alida. In a research environment where trust is non-negotiable, we remain deeply committed to providing customers with the highest standards of data compliance, governance, and protection. This focus is reflected in how we build our platform and the partners we choose to work with.

In 2023, we became an early adopter of Amazon Bedrock, integrating Amazon’s generative AI service directly into the Alida platform. By leveraging Bedrock, we were able to continue providing powerful new customer and user experience capabilities while maintaining the rigorous security standards our customers expect. Partnering with AWS allows us to innovate confidently, knowing customer data is handled on a secure, reliable, and trusted platform as regulatory expectations continue to evolve.

As you’ll read just about everywhere, investing in AI is essential to stay ahead and its impact on research is undeniable. But as the industry becomes more digitized, the human element of research matters more than ever. In 2026, we’re committed to helping organizations use AI thoughtfully, as a tool to enhance insight, not replace human understanding. AI for AI’s sake doesn’t move innovation forward. Meaningful progress comes from balancing advanced technology with authentic moments of connection, empathy, and context that only humans can provide.

Curiosity fuels innovation. This year, we’ll continue to stay ahead of emerging technologies while investing heavily in the evolution of the Alida platform. Our goal continues to be to equip researchers with best-in-class tools that make it easier to uncover insights, act faster, and drive real business impact. As the research landscape changes, we’re committed to evolving alongside it and helping our customers do the same. In the last year, we have thoughtfully integrated a number of new AI tools to help our customers scale their moments of connection that leverage the speed of new technology while keeping authenticity core to those efforts. 

This included the launch of a first-to-market AI-powered assistant as well as a number of expanded unmoderated usability testing capabilities. These innovations were released as part of a broader suite of AI tools designed to translate complex data into clear, actionable insights, improve the quality of open-ended responses, and streamline content creation while preserving brand voice. Learn more about Alida’s tools and platform. 

Building great technology is only part of the equation. At Alida, we pride ourselves on the support and expertise we provide our customers. In 2026, we’re doubling down on being a trusted partner, one our customers can turn to for guidance, best practices, and strategic insights. From onboarding to long-term success, we’re here to help teams get the most value from their research programs. 

This approach is reflected in how customers describe their experience working with us. Alida was recently named a Leader in Enterprise User Research in G2’s Enterprise Grid Report for Winter 2025, with customers highlighting our collaboration, responsiveness, and ongoing support. For many teams, having a dedicated partner alongside the platform has made a meaningful difference in how confidently and effectively they conduct research. 

Putting customer voices at the center of decision-making is not new for Alida. It is the foundation of how we work. In 2026, we will continue helping organizations embed customer insight into their day-to-day decisions through approaches like research communities that help make it easier to gather quality feedback quickly, at scale, and with confidence.

At Innovation Day 2025, brands including Aristocrat, Financial Times, Flutter International | PokerStars, Highmark Inc., Morning Brew, Saks Global, Paramount, Roku, Tubi, and Ulta Beauty, shared how building communities of real customers using Alida has helped them get closer to their audiences than ever before. These conversations reinforced what we see every day. Sustained access to real customer voices leads to better decisions, stronger alignment, and more impactful outcomes. Watch Innovation Day on-demand to learn more. 

As we move into 2026, these resolutions guide how we build, grow, and innovate alongside our customers. While the research landscape will continue to change, our priorities remain clear. Protect customer data. Use technology thoughtfully. Act as a true partner. And keep customer voices at the center of every decision.