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What Are Video Surveys & Why Should You Use Them?

Written by Alida

Published March 29, 2021

A video survey is a qualitative research survey with one or more embedded video questions.

Brands use video feedback in surveys to collect qualitative insights. Videos that demonstrate your customers’ perceptions and motivations through the most personal type of insight gives life to the voice of your customers to build customer empathy and influence strategic business decisions.

Video feedback is a powerful way to tell the consumer story. These metrics speak for themselves as video insights provide:

  • 6x more content than open end text feedback
  • 12x more feedback than text/photo content
  • Customer stories are 22x more memorable than statistics
  • 90% retention of information since information absorbed by the brain is visual
  • 59% more preferred by Executives than other modes of feedback
  • 2x faster feedback than traditional in-person qualitative feedback sessions


Advantages of using video in your research activities

Use video surveys to get rich qualitative understanding. Asynchronous video capture eliminates moderator bias and groupthink. Get real-time feedback, in moments you care most about. Reach people in their own environments, driving authenticity and empathy.


How to leverage video in surveys

You can use video research technology that enables consumers to share their experiences via short, self-recorded videos as an alternative and/or augment to your traditional research.

Choose a survey platform that provides an end-to-end video solution that gets you closer to your customers by overcoming the barriers to traditional video.

This takes the pain out of video analysis with automated transcription, tagging, data passing, search and filter, and sentiment and theme categorization.

Breathe life into quant studies with a simple integration and make qual studies easier than ever before. 

Video will help your brand actually see and hear the people behind the data, driving customer-centric decisions through agile, engaging video research.


Introducing Alida Video 

With Alida Video, collecting qualitative insights through video responses has never been easier. 

Videos that demonstrate your customers' perceptions and motivations through the most personal type of insight gives life to the voice of your customers to build customer empathy and influence strategic business decisions.

Collect faster, richer qualitative feedback by combining the power of video with Alida survey functionality like targeting, logic, and segmentation to get authentic and impactful responses from those who matter most to you.

Alida Video is a value-added functionality to Alida Sparq and Alida Surveys. The functionality is wholly integrated so customers can enjoy a seamless experience in managing all aspects of Alida Video from the Alida CXM & Insights Platform.

Easily capture customer-recorded Alida Video, uncover authentic, deep insight, and inform stakeholders and decisions at the speed of business, all in a unified platform.


With Alida Video, you can:

  • Capture powerful insights with the click of a button
  • Accelerate time to insight
  • Analyze feedback efficiently
  • Share powerful stories with your stakeholders
  • Understand customer experience
  • Humanize the customer feedback process
  • Gain unparalleled insights
  • Create impact by bringing the voice of the customer to life

To learn more about Alida Video, visit or download the Alida Video product datasheet.