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Alida Named a Leader in Experience Management Software by G2

Written by Alida

Published July 05, 2022

The review website also awarded Alida badges for “Best Support” and “Easiest to Do Business With” for the fifth consecutive quarter.


You like us. You really like us.

G2, a leading peer-to-peer review site for B2B software solutions, just recognized Alida as a Leader in the Experience Management Software category in the Summer 2022 Grid® Report (overall and mid-market). Not only that, strong user reviews also helped Alida maintain its distinction with badges awarded for “Best Support” and “Easiest to Do Business With” for the fifth quarter in a row, and “Users Love Us” for an astonishing 21st consecutive quarter.

These recognitions by G2 are based on customer satisfaction scores derived from timely user reviews and market presence scores, which considers seller size and social impact. The “Best Support” and “Easiest to Do Business With” badges were based on G2’s Mid-Market Relationship Index Report, while the “Users Love Us” badge is earned after collecting 20 reviews with a four-star average rating. Alida received 66, with an average score of 4.4.

Alida’s CEO, Ross Wainwright, is honored by the recognition: “As a company in the Voice of the Customer industry, we place high value on listening to our customers and innovating for them. With over 175 customer-led product enhancements to the Alida TXM platform in just two years, we are dedicated to supporting organizations in elevating their customers' experiences.”

G2’s Chief Product Officer, Sara Rossio, emphasizes the rankings are based on data provided by real software players: “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” In fact, over 60 million people use G2 for their software decisions every year.

To be included in the report, Alida’s products had to receive ten or more reviews. These are some of the testimonials we received:

  • “The Alida platform allows us to launch targeted activities to specific audiences and collect results quickly. Our research team is able to support multiple teams across all of our brands, collecting valuable insights in just a few days.” – Five stars, community manager, custom insights enterprise.


  • It’s so user friendly that you can get started exploring and building projects right away. If an issue does arise their customer support team is SO great! They also have a lot of blog content that has tips and tricks as well as step by step instructions on how to implement activities.” – Five stars, administrator, consumer goods enterprise.


  • “Unlike other platforms, Alida's platform is almost all proprietary, so the integration between different parts like survey programming and reporting is seamless.” – Four and a half stars, consultant, retail enterprise.

Want to discover how our customers are reimagining experience design? Get access to inspiring sessions from Alida Active 2022: Experience, Reimagined that will fuel you to create breakthrough experiences in your own organization.

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