The world of customer insights has drastically shifted in recent years. With mobile devices becoming ubiquitous and mobile usage continuing to rise, it has become increasingly important for businesses to take a mobile-first approach to their customer insight and survey tools.
“Mobile has become ubiquitous. Younger people—millennials, genZ, gen Y—that’s their go-to device and companies around the world realize that.”
- Riaz Raihan, President of Products, Alida
A mobile-first approach to customer insights and survey tools is essential for businesses to stay competitive in today’s fast-paced world. By leveraging the capabilities of mobile devices, businesses are able to gain access to an ever-growing pool of customer data. This data can be used to gain valuable insights into customer attitudes, preferences, and behavior, giving businesses an edge over their competition.
One of the major benefits of taking a mobile-first approach to customer insights and survey tools is that it allows businesses to quickly and easily collect data from customers. Mobile surveys can be deployed quickly and conveniently, allowing businesses to gain real-time feedback from customers. This feedback can be used to inform decisions, optimize experiences, and identify new opportunities for growth.
Another benefit of taking a mobile-first approach to customer insights and survey tools is that it enables businesses to reach a much wider audience. Mobile devices are increasingly becoming the primary way people access the internet, meaning businesses can reach a larger customer base by making sure their customer insights and survey tools are optimized for mobile.
Finally, a mobile-first approach enables businesses to personalize the customer experience. By leveraging mobile device data and analytics, businesses can create tailored experiences for customers based on their preferences and behavior. This can help businesses build stronger customer relationships and drive customer loyalty.
“We need to go where our clients are, where our employees are. And we need to help our customers do that. Meet them where they are. That’s the power of our mobile-first strategy”
- Ross Wainwright, CEO, Alida
In today’s digital-first world, taking a mobile-first approach to customer insights and survey tools is essential for businesses to stay competitive. By leveraging the power of mobile devices, businesses can gain access to an ever-growing pool of customer data, quickly collect feedback, and personalize the customer experience. The benefits of taking a mobile-first approach to customer insights and survey tools are too great to ignore.
Hear Ross Wainwright and Riaz Raihan discuss more about Alida’s mobile-first strategy in this short video: