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The Alida Journal

Brand Experience

5 Tips on How to Use Research Activities to Enhance Customer Brand Experience

Brand Experience | 3 min read

Brand Experience

More Than Just a Survey Platform: BDG Partners with Alida

Media & Entertainment | 2 min read

Brand Experience
Media & Entertainment
Why You Must Prioritize DE&I & LGBTQ+ Initiatives All Year

Why Your Company Must Prioritize DE&I & LGBTQ+ Initiatives All Year

Brand Experience | 4 min read

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The Beginner's Guide to Brand Awareness Survey Questions

Brand Experience | 4 min read

Brand Experience

How Employee Engagement Helps Drive Customer Experience

Customer Experience | 3 min read

Customer Experience
Employee Experience
Brand Experience

SWAGGER Magazine: Standing out in a Sea of Content

Brand Experience | 2 min read

Customer Experience
Brand Experience
Media & Entertainment

Insight Communities Help Brands Connect During COVID-19

Brand Experience | 2 min read

Customer Experience
Employee Experience
Brand Experience

3 Marketing Best Practices To Improve Customer Experience

Brand Experience | 2 min read

Customer Experience
Brand Experience

What Marketers Should Know about Privacy and Security

Brand Experience | 4 min read

Brand Experience

DMPs, CRMs & CDPs: What Are They & Why Care?

Customer Experience | 4 min read

Customer Experience
Brand Experience
Tech Industry

Leading the business: Lessons from Red Bull’s Shopper Insights team

Customer Experience | 2 min read

Customer Experience
CPG
Brand Experience

13 Customer Loyalty Stats + Why Loyalty Programs Fail

Retail | 2 min read

Customer Experience
Brand Experience
Retail

4 Types of Online Communities & Best Practices on How to Use Them

Employee Experience | 3 min read

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5 Examples of Brands Driving Customer-Centric Innovation

CPG | 3 min read

CPG
Product Experience
Brand Experience
Retail
Tech Industry

5 Brands That Used Transparency in Marketing and Won

Brand Experience | 3 min read

Brand Experience

Why Direct to Consumer is Becoming Important in Retail

Retail | 3 min read

Customer Experience
Brand Experience
Retail

4 Reasons Competitive Analysis Should Go Beyond Industry

Brand Experience | 2 min read

Brand Experience

Tips for Survey Design and Execution

Customer Experience | 3 min read

Best Practices
Customer Experience
Brand Experience

The Pros and Cons of Word Clouds as Visualizations

Best Practices | 3 min read

Best Practices
Customer Experience
Brand Experience