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The Alida Journal

Brand Experience

Why Your Company Must Prioritize DE&I and LGBTQ+ Initiatives All Year

Brand Experience | 5 min read

Brand Experience
DEI

Brand Experience: What is It and How to Improve It

Brand Experience | 6 min read

Brand Experience
3 Tips for Shaping Brand Experiences With New and Loyal Customers

3 Tips for Shaping Brand Experiences With New and Loyal Customers

Brand Experience | 3 min read

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How to Scale Your Customer Insights like Twitter and PokerStars

Customer Experience | 5 min read

Customer Experience
Product Experience
Brand Experience
Media & Entertainment

How to Do Really Great Video Research

Product Experience | 5 min read

Customer Experience
Product Experience
Brand Experience
Media & Entertainment

5 Tips on How to Use Research Activities to Enhance Customer Brand Experience

Brand Experience | 3 min read

Brand Experience

More Than Just a Survey Platform: BDG Partners with Alida

Media & Entertainment | 2 min read

Brand Experience
Media & Entertainment

Why Your Company Must Prioritize DE&I & LGBTQ+ Initiatives All Year

Brand Experience | 4 min read

Brand Experience
DEI

The Beginner's Guide to Brand Awareness Survey Questions

Brand Experience | 4 min read

Brand Experience

How Employee Engagement Helps Drive Customer Experience

Employee Experience | 3 min read

Customer Experience
Employee Experience
Brand Experience

SWAGGER Magazine: Standing out in a Sea of Content

Customer Experience | 2 min read

Customer Experience
Brand Experience
Media & Entertainment

Insight Communities Help Brands Connect During COVID-19

Brand Experience | 2 min read

Customer Experience
Employee Experience
Brand Experience

3 Marketing Best Practices To Improve Customer Experience

Customer Experience | 2 min read

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Blog Subscribe Form

What Marketers Should Know about Privacy and Security

Brand Experience | 4 min read

Brand Experience

DMPs, CRMs & CDPs: What Are They & Why Care?

Customer Experience | 4 min read

Customer Experience
Brand Experience
Tech Industry

Leading the business: Lessons from Red Bull’s Shopper Insights team

CPG | 2 min read

Customer Experience
CPG
Brand Experience

13 Customer Loyalty Stats + Why Loyalty Programs Fail

Brand Experience | 2 min read

Customer Experience
Brand Experience
Retail

4 Types of Online Communities & Best Practices on How to Use Them

Product Experience | 3 min read

Customer Experience
Employee Experience
Product Experience
Brand Experience

5 Examples of Brands Driving Customer-Centric Innovation

Tech Industry | 3 min read

CPG
Product Experience
Brand Experience
Retail
Tech Industry

5 Brands That Used Transparency in Marketing and Won

Brand Experience | 3 min read

Brand Experience

Why Direct to Consumer is Becoming Important in Retail

Brand Experience | 3 min read

Customer Experience
Brand Experience
Retail

4 Reasons Competitive Analysis Should Go Beyond Industry

Brand Experience | 2 min read

Brand Experience

Tips for Survey Design and Execution

Best Practices | 3 min read

Best Practices
Customer Experience
Brand Experience

The Pros and Cons of Word Clouds as Visualizations

Brand Experience | 3 min read

Best Practices
Customer Experience
Brand Experience