Request a Demo

Close Form PopupLink to Close the Form Popup

Demo Form

Learn how we use your personal data in our privacy policy and about our country/region options

Alida Sets out to Become the Most Partner-Friendly SaaS Company

Written by Sarena Brown

Published April 12, 2021

If your company provides CX solutions, research & insights services, marketing services, or a technology platform, there are two things you need to know about Alida.

One: we’re a value-driven company that believes the best decisions are made with customers, not for them.

And two: we’re actively recruiting and investing heavily in world-class partners like you.


Opportunity Is Knocking

The rapidly evolving CX space presents an incredible opportunity for you to deliver more value to your customers with actionable intelligence. This will lead to better product development, more successful marketing campaigns, increased loyalty, and improved customer experience.

Did you know...

  • The CXM market is expected to grow from $8,556 million in 2020 to reach $14,954 million by 2025?

  • And that the CXM services segment is estimated to grow at a higher compound annual growth rate (CAGR) of 13.5% and is expected to reach $6,695 million by 2025?

  • The total services market is expected to grow from $1,345 million in 2020 to reach $2,305 million by 2025.

  • And the deployment and integration segment is estimated to have the largest market size of $587 million in 2020 and is expected to reach $965 million by 2025, at a CAGR of 10.5%.

Improving customer experiences trails only revenue growth as a critical priority for most organizations. Achieving this goal, however, is easier said than done because enterprises are still largely immature in their CX management practices. Most CX teams are small with almost two-thirds of CX teams having between one and 10 members. Businesses, therefore, need help setting up and carrying out programs to transform their CX.

This is where you come in.

We're Building the Best SaaS Partner Program

We know that by building a lasting value-based relationship with partners like you, we can achieve so much more. Alida shares our success with partners through referral fees and margin sharing, which can add additional revenue streams to your organization.

“We're on a mission to become the most partner-friendly SaaS company out there. We want to work with you. We believe in delivering innovative technology that supports brands in building meaningful and long-lasting relationships with their customers and are so pleased to work with our trusted partners to add value to organizations worldwide." — Ross Wainwright, CEO at Alida

By joining the Alida Partner Network, we’ll help you win new clients, develop new offerings, and leverage our scalable platform to deliver massive value with your existing strategic customers. Get all the software, training, enablement, resources, and expert support you’ll need to grow. 

Join the Alida Partner Network, and let’s deliver more value together.

What You Need to Know about Alida

Alida is the global authority in building engaged online communities of customers for ongoing feedback.

We have the most comprehensive Total Experience Management (TXM) solution on the market and provide enterprises the expertise and capability to collect and action both broad feedback as well as deep insights.

Alida earned a spot on the first ever Gartner magic quadrant for Voice of the Customer in 2020.

Partners entrust Alida’s software to help them deliver unparalleled insight to their clients.

We are on an exponential innovation agenda and released 4 new products and many new features in 2020, to further strengthen our portfolio. 

As a partner, you can continue to expect more and more innovative solutions from us, so you can continue to offer the latest and greatest in CX solutions to your clients.

We Are Committed to Partner Success

The Alida Partner Network enables growth for organizations of all sizes by providing the software, enablement and expert support needed to put customers' truth into action. As the authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients.

  • We share our success with partners by way of referral fees and margin sharing that will add additional revenue streams to your organization.

  • Your partner success team will enable you with best practices and will engage with you and your customer through a co-CSM model to deliver measurable value for customers.

  • Your dedicated partner account manager will help support you to sell more.

  • Get industry and role-specific insight and engagement strategies. Whether it is reducing time to market tied to a specific industry solution or leveraging our experience in CX with best practices, we help our partners and their customers accelerate value in their respective industry.

  • Improve your skills with our exclusive partner training and certifications. Access Alida Academy for extensive training to ensure you’re well equipped to sell, implement, and service Alida solutions. 

  • Get discovered in the Alida partner directory (coming soon!) where our customers and prospects will be looking for services just like yours.

  • We have an exemplary customer satisfaction score of 94% demonstrating our commitment to help our partners and their customers drive the business outcomes they want to achieve.

  • We give you a competitive advantage by providing your customers the actionable intelligence to develop better products, launch successful marketing campaigns, increase loyalty and improve customer experience.

debra-chapman"Alida is proud to have created a best in class Partner Success program designed to support our Partners at each stage of their journey. Our dedicated Partner Success Managers bring best practices, tools and enablement that will accelerate customer value, grow and retain your customer relationships."

— Debra Chapman, Director Partner Success, Alida


What Our Partners Are Saying

“Nudge has been an Alida Partner on the African continent since 2014 and proudly EMEA Partner of the year in 2016 & 2017.” — Jake Orpen, CEO, Nudge Insights

"We’ve been partners with Alida since 2020 and they’re a great team to partner with to push the boundaries of customer experience. Strong leadership really focused on execution, great to be working with Ross Wainwright and the whole team." — Dave Carruthers, Founder & CEO, Voxpopme


We Want to Partner with You

Gary Smith"We're investing heavily in the Alida Partner Program. Get in on the ground floor and we will help you market, sell, and implement Alida Solutions to your prospects and customers. The CXM space is exploding. You owe it to your customers to talk to them about this solution."

— Gary Smith, SVP Channel & Partner Alliances, Alida


Whether you're interested in becoming an Alida Ambassador, Alida Services Provider, Alida Solution Provider, or Alida Technology Partner, we want to talk to you. We are growing at an incredible pace that requires your help to bring superior customer intelligence and insight to organizations around the world. Share in Alida's success.

To learn more about partnering with Alida, visit or apply now to become an Alida Partner.