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G2, a leading tech marketplace and review site for B2B software solutions, has recognized Alida as a Leader

Written by Alida

Published July 06, 2023

The influential software review site recognized Alida as a leader in four categories.


While we're always grateful for our customers' input, today we feel particularly thankful. G2 - a tech marketplace and review site for B2B software solutions - has recognized Alida with four distinct badges in their summer 2023 reports:

  • Leader, Experience Management, Enterprise, Grid® Report
  • Leader, Experience Management, Overall, Grid® Report
  • Leader, Experience Management, Overall, Momentum Report
  • Users Love Us

These recognitions are based on reviews, customer satisfaction scores, and market presence scores (seller size plus social impact) received from users. The Users Love Us badge is earned after collecting 20 reviews with a four-star average rating. 


The secret sauce

At Alida, not only do we provide our clients with the necessary tools to incorporate customer feedback into the product development process, We us them for ourselves too. These G2 badges recognize that.

“We place high importance on actively listening to our customers and turning their insights into action”, says Ross Wainwright, Alida’s CEO. “All our products and enhancements are brought to market entirely based on feedback from customers. We firmly believe that the most impactful innovations happen when decisions are made with customers, not for them.”

G2’s Chief Product Officer, Sara Rossio, emphasizes the rankings are based on data provided by real software players: “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” In fact, over 60 million people use G2 for their software decisions every year.


Gaining momentum

Adding to our awards collection, the Momentum Leader badge highlights products with the most positive movement over the last year, based on user satisfaction scores, employee growth, and digital presence. The recognition shows what products are outpacing competitors by delivering innovative solutions that meet the evolving needs of their users. Alida matches the description to a T.


Users love us

These are some of the praises Alida customers shared with G2:

“Alida has helped us develop and field multiple studies in a short time frame while making data analysis easier for us through reports. This helps with the speed of our output and keeps all of that work in a centralized place.” Executive, retail.

"We utilize Alida to manage our customer panel end-to-end. Since onboarding this tool, we've grown our customer panel from zero to 3400+ engaged individuals." Administrator, broadcast media.

“The ability to create a customer community and use profile variables to target specific users has allowed us to bring more client feedback into our product development and innovation processes. It has made our clients see us as more of a strategic partner.” Manager, client insights program.

“The platform is very easy to use, it’s so user friendly that you can get started exploring and building projects right away. If an issue does arise their customer support team is SO great! I have used both the chat support as well as calling into their hotline and both were seamless.” Administrator, consumer goods.

"The platform has helped us to inform decisions with patient insights and incorporate their voice. Patients and internal stakeholders like to hear back from the results so they know how their feedback has been incorporated." Patient Engagement Executive, healthcare.

Want to discover how our customers are using community insights? Get access to inspiring sessions from Alida Activate 2023: The Power of Community-Centered CX and discover how leading brands are leveraging community to get ahead.

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