Vision Critical Academy Vision Critical Academy


Get the training you need to start engaging your customers effectively with Sparq—at no additional cost.

Access to Vision Critical Academy is included with your subscription to Sparq.


Highly flexible, unlimited access

Short classes offered often to suit your schedule and pace.


Choose your own adventure

Pick the classes you need, when you need. No prerequisites!


Get your stakeholders involved

Need stakeholder buy-in? There are even short classes for them!


How VC Academy Certification Works

Get ready to upgrade your skills and kickstart your community.


Go to class

Build your insight community expertise with our certification learning path.


Get certified

Take accreditation exams to become a certified Vision Critical Administrator.


Uncover insights

Use your new skills to uncover actionable insights and fuel business decisions.

What You'll Learn:

Courses include theory classes, basic product training, and best practices. Our core curriculum consists of short, highly consumable classes designed around pillars.

Theory & Value

Understanding Vision Critical, including our company and our customers. It’s all about strategy.

  • Best Practices for Member Recruitment

  • Planning for Member Engagement

  • Your Member Engagement Strategy

  • And more

Plan & Design

Hard core planning, working with internal stakeholders, and understanding the audience that the tool will focus on.

  • Working with Business Stakeholders

  • The Insight Community Launch Team

  • Creating Member Personas

  • Recruitment Survey and First Member Touchpoints

Use & Execute

In-app configuration. This is where setup, execution, and data analysis occur.

  • Using Sparq to Fulfill an Insight Request

  • Analyzing Data and Sharing Insights

  • Text Analysis

  • And more

Already a customer?

You can start your learning experience today! To access VC Academy, click Help Center from the drop-down list in Sparq.