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The Alida Journal

Customer Experience

The Ohio State University Succeeds with a Focus on Empathy

Customer Experience | 2 min read

Customer Experience

Why You Should Use Dashboards for Community & Market Research Programs

Customer Experience | 3 min read

Best Practices
Customer Experience
CX Trends: Shifts in Consumer Habits & Expectations

CX Trends: Shifts in Consumer Habits & Expectations

Customer Experience | 4 min read

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Customer Experience ROI: A Framework for Measuring CX Success

Customer Experience | 3 min read

Customer Experience

Are Your Research Activities Hurting the Customer Experience?

Customer Experience | 3 min read

Customer Experience

How the Design Thinking Process Improves Innovation & Customer Experience

Product Experience | 4 min read

Customer Experience
Product Experience
Tech Industry

Streaming Providers Use Voice of Customer (VoC) Insights to Improve CX

Media & Entertainment | 4 min read

Customer Experience
Media & Entertainment

Integrating CX Can Potentially Increase Your Profit by the Millions

Customer Experience | 4 min read

Customer Experience

What Is Total Experience Management & Why Does Your Business Need It?

Total Experience Management | 3 min read

Customer Experience
Employee Experience
Total Experience Management

How Insight Communities Improve Customer Experience

Customer Experience | 3 min read

Customer Experience

How L&Q improves customer experience by listening to diverse voices

Customer Experience | 4 min read

Customer Experience
DEI

Alida Summer ‘21 Release Provides Richer Insights to Elevate CX Programs

Customer Experience | 3 min read

Customer Experience

Customer Experience for Insurance Providers Requires a Human Touch

Customer Experience | 3 min read

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5 Steps to Building a Seamless Customer Experience

Customer Experience | 3 min read

Customer Experience

10 Tips for Building a Successful Insight Community

Customer Experience | 1 min read

Customer Experience

How to Embrace Changing Customer Behaviors & Drive Retail Growth

Retail | 1 min read

Customer Experience
Retail

Customer Lifetime Value: The Most Important Metric Everyone Overlooks

Customer Experience | 3 min read

Customer Experience

The Ugly Truth: Surveys Alone Aren’t Enough

Customer Experience | 3 min read

Best Practices
Customer Experience

How Employee Engagement Helps Drive Customer Experience

Brand Experience | 3 min read

Customer Experience
Employee Experience
Brand Experience

How Retailers Can Navigate the Digital Commerce Experience Paradigm

Customer Experience | 4 min read

Customer Experience

SWAGGER Magazine: Standing out in a Sea of Content

Media & Entertainment | 2 min read

Customer Experience
Brand Experience
Media & Entertainment

How Alida Stands Out in a Crowded Customer Feedback Management Market

Customer Experience | 1 min read

Customer Experience

[Infographic] 4 Pillars of CXM Value

Customer Experience | 2 min read

Customer Experience

The Top Challenges in VoC—and How These Industry Leaders Tackle Them

Customer Experience | 5 min read

Customer Experience
DEI

Customer Success Is at the Core of Alida

Customer Experience | 1 min read

Customer Experience

Top 3 Takeaways from Kerry Bodine’s Alida Activate Keynote

Customer Experience | 4 min read

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Uncover and Action Comprehensive Insights with Flexibility

Customer Experience | 2 min read

Customer Experience

Quick Player Insights: PA Lottery Insiders

Customer Experience | 3 min read

Best Practices
Customer Experience

5 Must-Read CX Books in 2021

Customer Experience | 2 min read

Customer Experience

Alida Spring ‘21 Product Release Fuels a Holistic Customer View

Customer Experience | 3 min read

Customer Experience

How to Improve Customer Understanding & CX with AI

Customer Experience | 2 min read

Customer Experience

Using Insights to Stay Ahead in an Oversaturated Market

Customer Experience | 2 min read

Customer Experience
Media & Entertainment

Are You Prioritizing Patient Experience?

Customer Experience | 2 min read

Customer Experience
Healthcare

Alida Sets out to Become the Most Partner-Friendly SaaS Company

Tech Industry | 4 min read

Customer Experience
Tech Industry

Group Nine Captures a 360-Degree View of Digital Audiences

Customer Experience | 3 min read

Customer Experience
Media & Entertainment

What Are Video Surveys & Why Should You Use Them?

Customer Experience | 2 min read

Customer Experience

Banks & Credit Unions: Improve Your Metrics by Putting Customers First

Customer Experience | 2 min read

Customer Experience
Financial Services

Why WPS Health Solutions Puts Member Experience First

Customer Experience | 2 min read

Customer Experience
Healthcare

How CXM Drives Year-Round Growth in the Tech Industry

Customer Experience | 2 min read

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Ventura Foods Cooks up Deep Customer Insights

Customer Experience | 2 min read

Customer Experience

How Will Customer Sentiment Affect CX in 2021?

Customer Experience | 2 min read

Customer Experience

Customer Feedback Is No Longer Just a Luxury for High End Retailers

Customer Experience | 4 min read

Customer Experience
Retail

Feedback loop: How deeper player insights impact the lottery industry

Customer Experience | 3 min read

Customer Experience

Alida Kicks off 2021 by Strengthening Our CXM & Insights Platform

User Experience | 3 min read

Customer Experience
Product Experience
Tech Industry
User Experience

Intro to Insight Communities

Customer Experience | 1 min read

Customer Experience

Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020

Customer Experience | 3 min read

Customer Experience
Retail

Overcoming the CXM plateau: Take customer experience to new heights

Customer Experience | 3 min read

Customer Experience

Fall 2020 Product Release: Alida CXM and Alida Analytics

Product Experience | 3 min read

Customer Experience
Product Experience

4 Ways digital CABs drive business value

Customer Experience | 3 min read

Customer Experience

3 Challenges in improving patient experience and satisfaction

Customer Experience | 3 min read

Customer Experience
Healthcare

Going Beyond the Survey

Customer Experience | 4 min read

Customer Experience

The Value of CX: Why We Need To Start Talking About NPS Again

Customer Experience | 3 min read

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How Virgin Money UK Listens & Responds to Changing Customer Needs

Customer Experience | 4 min read

Customer Experience

The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment

Customer Experience | 3 min read

Customer Experience

Best Practices for Financial Services Surveys during COVID-19

Customer Experience | 2 min read

Best Practices
Customer Experience
Employee Experience
Financial Services

Best Practices for Survey Activities during COVID-19

Employee Experience | 2 min read

Best Practices
Customer Experience
Employee Experience

Did You Hear That? The Importance of Listening during Uncertain Times

Employee Experience | 2 min read

Customer Experience
Employee Experience

Building Community in Tough Times with Insight Communities

Customer Experience | 2 min read

Best Practices
Customer Experience

Insight Communities Help Brands Connect During COVID-19

Customer Experience | 2 min read

Customer Experience
Employee Experience
Brand Experience

Our Commitment to Employees and Customers During COVID-19

Customer Experience | 1 min read

Customer Experience
Employee Experience

6 Ways Condé Nast Uses Insight Community to Drive Value

Customer Experience | 3 min read

Customer Experience

Condé Nast’s 3 Steps to Building a Global Insight Engine

Customer Experience | 3 min read

Customer Experience

3 Marketing Best Practices To Improve Customer Experience

Brand Experience | 2 min read

Customer Experience
Brand Experience

Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

Customer Experience | 2 min read

Customer Experience
Product Experience

Canadian Tire + Salomon: CX Success with Data Integration

Customer Experience | 4 min read

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How to Show the Impact of Your Insight Community... and Scale It

Customer Experience | 3 min read

Best Practices
Customer Experience

How VMware, Stitch Fix, and Red Bull Leverage Insights

Customer Experience | 2 min read

Customer Experience

How Global Brands Unlock Valuable Customer Insights

Media & Entertainment | 2 min read

Customer Experience
Healthcare
Media & Entertainment
Retail
Tech Industry

How to Use Your Sparq Insight Community for Your Design Sprint

Customer Experience | 4 min read

Best Practices
Customer Experience
Product Experience

A Day in the Life of an Insight Community Manager

Best Practices | 1 min read

Best Practices
Customer Experience

DMPs, CRMs & CDPs: What Are They & Why Care?

Customer Experience | 4 min read

Customer Experience
Brand Experience
Tech Industry

Twitter's Top 10 Tips for Member Engagement

Best Practices | 3 min read

Best Practices
Customer Experience

3 Principles of Refinery29's Best-in-Class Insight Program

Customer Experience | 2 min read

Customer Experience

How Manulife Is Improving Customer Experience from the Outside-In

Customer Experience | 4 min read

Customer Experience

Guiding Principles of Customer Advocacy

Customer Experience | 3 min read

Customer Experience

7 Ways to Get Repeatable Feedback from Millennial Women

Customer Experience | 3 min read

Customer Experience

Earn the Right to Ask for Ongoing Customer Feedback

Customer Experience | 4 min read

Best Practices
Customer Experience

The Evolution of Customer Advocacy at VMware, Inc.

Product Experience | 3 min read

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How to Be Customer-Centric in the Age of Privacy

Customer Experience | 1 min read

Customer Experience

The Difference between Customer Intelligence, Data, and Insights

Customer Experience | 2 min read

Customer Experience

Data Science and Look-Alike Modeling with Canadian Tire

Customer Experience | 5 min read

Customer Experience

The Value of Open Ended Feedback

Customer Experience | 4 min read

Customer Experience
Product Experience

Q&A with CX Journey’s Annette Franz

Customer Experience | 4 min read

Customer Experience

Leading the business: Lessons from Red Bull’s Shopper Insights team

CPG | 2 min read

Customer Experience
CPG
Brand Experience

Insight Community Invitation Email Best Practices

Customer Experience | 1 min read

Best Practices
Customer Experience

3 Examples of Customer-Centric Product Development

Tech Industry | 3 min read

Customer Experience
Product Experience
Tech Industry
User Experience

How 4 Industry-Leading Brands Use Insight to Improve CX

Retail | 3 min read

Customer Experience
CPG
Retail
Tech Industry

Common CX Strategy Mistakes and How to Avoid Them

Customer Experience | 4 min read

Customer Experience

What's the Difference between Customer Centric vs. Customer Focused?

Customer Experience | 4 min read

Customer Experience

Recruitment Sources: Where Do Members Come From?

Best Practices | 3 min read

Best Practices
Customer Experience

13 Stunning Stats on the Growing CX Leadership Gap

Customer Experience | 2 min read

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Why Shopper Insight Is a Valuable Ingredient for CPG Companies

Retail | 2 min read

Customer Experience
CPG
Retail

4 Ways Technology Is Changing Consumer Behavior

Customer Experience | 4 min read

Customer Experience

13 Customer Loyalty Stats + Why Loyalty Programs Fail

Retail | 2 min read

Customer Experience
Brand Experience
Retail

4 Types of Online Communities & Best Practices on How to Use Them

Customer Experience | 3 min read

Customer Experience
Employee Experience
Product Experience
Brand Experience

How to Improve End-to-End Customer Experience

Customer Experience | 1 min read

Customer Experience

3 Tips on How to Improve Customer Experience Strategy

Customer Experience | 3 min read

Customer Experience

Why Direct to Consumer is Becoming Important in Retail

Brand Experience | 3 min read

Customer Experience
Brand Experience
Retail

Customer Intelligence in the Mobile World: How to Achieve Mobile-First Research

Customer Experience | 3 min read

Customer Experience

Tips for Survey Design and Execution

Best Practices | 3 min read

Best Practices
Customer Experience
Brand Experience

How to engage insight community members

Customer Experience | 3 min read

Customer Experience

The Pros and Cons of Word Clouds as Visualizations

Customer Experience | 3 min read

Best Practices
Customer Experience
Brand Experience