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Customer Experience

Top 3 Takeaways from Kerry Bodine’s Alida Activate Keynote

Last week at Alida Activate, a customer experience (CX) masterclass event, Kerry Bodine took to the ...

Customer Experience

Uncover and Action Comprehensive Insights with Flexibility

Voice of the customer (VoC) and customer experience (CX) initiatives are becoming more important ...

Customer Experience

Quick Player Insights: PA Lottery Insiders

In July 2017, the Pennsylvania Lottery launched the Pennsylvania Lottery Insiders online research ...

Best Practices
Customer Experience

5 Must-Read CX Books in 2021

We’re less than a week away from Alida Activate and we couldn’t be more excited to connect with ...

Customer Experience

Alida Spring ‘21 Product Release Fuels a Holistic Customer View

The excitement in the air is palpable. It feels a bit like a marathon where you know you still have ...

Customer Experience

How to Improve Customer Understanding & CX with AI

How do you stand on the right side of the line between the helpful and the creepy with artificial ...

Customer Experience

Using Insights to Stay Ahead in an Oversaturated Market

New competitors popping up, alongside industry titans expanding into new markets, make the ...

Customer Experience
Media & Entertainment

Are You Prioritizing Patient Experience?

If the constantly changing state of the healthcare industry has left you reeling, you’re not alone. ...

Customer Experience
Healthcare

Alida Sets out to Become the Most Partner-Friendly SaaS Company

If your company provides CX solutions, research & insights services, marketing services, or a ...

Customer Experience
Tech Industry

Group Nine Captures a 360-Degree View of Digital Audiences

Group Nine Media is a leading digital media company with many highly visible, category-leading ...

Customer Experience
Media & Entertainment

What are video surveys & why should you use them?

A video survey is a qualitative research survey with one or more embedded video questions. Brands ...

Customer Experience

Banks & Credit Unions: Improve Your Metrics by Putting Customers First

The digital revolution offers incredible opportunities for credit unions, community banks, and ...

Customer Experience
Financial Services

Why WPS Health Solutions Puts Member Experience First

WPS Health Solutions is a not-for-profit health insurance provider with a footprint that extends ...

Customer Experience
Healthcare

How CXM Drives Year-Round Growth in the Tech Industry

The tech industry is an incredibly competitive market, filled with global juggernauts and ...

Customer Experience
Tech Industry

Ventura Foods Cooks up Deep Customer Insights

Ventura Foods provides high-quality ingredients and food products to both restaurants and grocery ...

Customer Experience

How Will Customer Sentiment Affect CX in 2021?

We’ve partnered with Crack the Customer Code to bring valuable resources and discussion to the CXM ...

Customer Experience

Customer Feedback Is No Longer Just a Luxury for High End Retailers

Though considered a niche category by some, luxury goods—including high-end fashions, accessories, ...

Customer Experience
Retail

Feedback loop: How deeper player insights impact the lottery industry

At the La Fleur's Lottery Conclave and Interactive Summit, over 150 lottery organizations, gaming ...

Customer Experience

Alida Kicks off 2021 by Strengthening Our CXM & Insights Platform

And we're off to the races! We are only a month into the new year, but we are firing on all ...

Customer Experience
Product Experience
Tech Industry
User Experience

Intro to Insight Communities

Elevate your existing Voice of the Customer strategy with a customer insight community comprised of ...

Customer Experience

Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020

What does the 2020 shopper look like? Despite our best predictions from 2019, understanding the ...

Customer Experience
Retail

Overcoming the CXM plateau: Take customer experience to new heights

Creating a better customer experience is great for business, so it’s no wonder that so many brands ...

Customer Experience

Fall 2020 Product Release: Alida CXM and Alida Analytics

IT’S TIME TO DOUBLE DOWN ON CUSTOMER EXPERIENCE At the beginning of 2020, Vision Critical made the ...

Customer Experience
Product Experience

4 Ways digital CABs drive business value

Customer advisory boards (CABs) are a great way for organizations to sit down with their ...

Customer Experience

3 Challenges in improving patient experience and satisfaction

Health care is no longer different than many consumer-driven industries in that it’s not immune to ...

Customer Experience
Healthcare

Going Beyond the Survey

A Q&A with Crystal Miceli, Vice President of Products Q: Don't companies have enough data now in ...

Customer Experience

The Value of CX: Why We Need To Start Talking About NPS Again

A Q&A with Product Management Experts

Customer Experience

How Virgin Money UK Listens & Responds to Changing Customer Needs

Virgin Money UK is not a traditional bank. Their mission to disrupt the status quo with bigger, ...

Customer Experience

The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment

86% of buyers will pay more for a better customer experience. Customer Experience was ranked the ...

Customer Experience

Best Practices for Financial Services Surveys during COVID-19

Amidst the global COVID-19 crisis, financial organizations big and small are struggling to keep up ...

Best Practices
Customer Experience
Employee Experience
Financial Services

Best Practices for Survey Activities during COVID-19

Amidst the global COVID-19 crisis, organizations big and small are struggling to keep up with ...

Best Practices
Customer Experience
Employee Experience

Did You Hear That? The Importance of Listening during Uncertain Times

We’ve heard it said over and over again: these are unprecedented times. Every interaction—from the ...

Customer Experience
Employee Experience

Building Community in Tough Times with Insight Communities

It is in the difficult times when we see the best in people and the best in community.

Best Practices
Customer Experience

Insight Communities Help Brands Connect During COVID-19

Last week, we provided our customers with a complimentary survey template that could be used to get ...

Customer Experience
Employee Experience
Brand Experience

Our Commitment to Employees and Customers During COVID-19

As the world prepares for, and responds to, the Coronavirus (COVID-19) outbreak, we want to express ...

Customer Experience
Employee Experience

6 Ways Condé Nast Uses Insight Community to Drive Value

As more and more companies put customers at the heart of business decisions, insights and feedback ...

Customer Experience

Condé Nast’s 3 Steps to Building a Global Insight Engine

“We were flying blind. We didn’t have consistent data, we didn’t know much about our global ...

Customer Experience

3 Marketing Best Practices To Improve Customer Experience

Today, an organization's ability to competitively position and differentiate depends upon the ...

Customer Experience
Brand Experience

Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

It’s hard to believe we are already at the end of January and what a compelling first month of 2020 ...

Customer Experience
Product Experience

Canadian Tire + Salomon: CX Success with Data Integration

According to a recent Forrester report, “consumers are more aware than ever that companies collect ...

Customer Experience

How to Show the Impact of Your Insight Community... and Scale It

Recently I wrote about how planning for insights can help you be more customer-centric when ...

Best Practices
Customer Experience

How VMware, Stitch Fix, and Red Bull Leverage Insights

At our very own Insights Day event in San Francisco, some of our most successful customers—VMware, ...

Customer Experience

How Global Brands Unlock Valuable Customer Insights

On September 24, over 100 insights, marketing, product, and CX professionals gathered in New York ...

Customer Experience
Healthcare
Media & Entertainment
Retail
Tech Industry

How to Use Your Sparq Insight Community for Your Design Sprint

Product professionals are increasingly leveraging the design sprint process to expedite their ...

Best Practices
Customer Experience
Product Experience

A Day in the Life of an Insight Community Manager

Running an insight community is as much about attitude as it is aptitude. To succeed, a community ...

Best Practices
Customer Experience

DMPs, CRMs & CDPs: What Are They & Why Care?

There are so many acronyms in the software space and this can make it difficult to know what DMPS, ...

Customer Experience
Brand Experience
Tech Industry

Twitter's Top 10 Tips for Member Engagement

Twitter knows a thing or two about engagement. They launched Twitter Insiders, run on the Alida ...

Best Practices
Customer Experience

3 Principles of Refinery29's Best-in-Class Insight Program

With a global audience in excess of 249 million, Refinery29 is largely regarded as the preeminent ...

Customer Experience

How Manulife Is Improving Customer Experience from the Outside-In

Established in 1980, Manulife Singapore provides insurance, retirement, and wealth management ...

Customer Experience

Guiding Principles of Customer Advocacy

As business and technology evolve, it’s vital that companies move from being business-driven, ...

Customer Experience

7 Ways to Get Repeatable Feedback from Millennial Women

Bustle Digital Group's Trend Group team are experts in engaging Millennial and Gen Z women. The BDG ...

Customer Experience

Earn the Right to Ask for Ongoing Customer Feedback

“How do you keep people engaged when you’re collecting ongoing insight?” is a common question we ...

Best Practices
Customer Experience

The Evolution of Customer Advocacy at VMware, Inc.

Introducing the voice of the customer into every facet of VMware’s business is one of the most ...

Customer Experience
Product Experience

How to Be Customer-Centric in the Age of Privacy

In today’s day and age of GDPR and the California Consumer Privacy Act (CCPA) companies are facing ...

Customer Experience
Security, Trust & Transparency

The Difference between Customer Intelligence, Data, and Insights

It used to be that traditional methods of market research, typically slow and costly, were the only ...

Customer Experience

Data Science and Look-Alike Modeling with Canadian Tire

Data science. Look-alike modeling. Training predictive models.

Customer Experience

The Value of Open Ended Feedback

If someone asks if you like vanilla, chocolate or strawberry ice cream best – and your answer is ...

Customer Experience
Product Experience

Q&A with CX Journey’s Annette Franz

More and more companies today are investing billions of dollars in customer experience (CX) ...

Customer Experience

Leading the business: Lessons from Red Bull’s Shopper Insights team

From strategic planning to brand positioning, customer insights have the potential to inform ...

Customer Experience
CPG
Brand Experience

Insight Community Invitation Email Best Practices

Create a recruitment invitation that will stand out to your customers and encourage them to click ...

Best Practices
Customer Experience

3 Examples of Customer-Centric Product Development

Henry Ford supposedly said that if you asked customers what they wanted, they’d say “faster ...

Customer Experience
Product Experience
Tech Industry
User Experience

How 4 Industry-Leading Brands Use Insight to Improve CX

The first CX and the City meetup in Toronto took place yesterday on a hot, sunny day, but we ...

Customer Experience
CPG
Retail
Tech Industry

Common CX Strategy Mistakes and How to Avoid Them

Haste makes waste, as the saying goes, and that waste is often due to mistakes made in the rush to ...

Customer Experience

What's the Difference between Customer Centric vs. Customer Focused?

I was recently asked about the difference between customer focused and customer centric. For many ...

Customer Experience

Recruitment Sources: Where Do Members Come From?

Before you launch your community you’ll need to build a list of potential members to invite. You’ll ...

Best Practices
Customer Experience

13 Stunning Stats on the Growing CX Leadership Gap

Growth in customer experience (CX) innovation has flatlined, and it’s likely you’re on the wrong ...

Customer Experience

Why Shopper Insight Is a Valuable Ingredient for CPG Companies

In a dynamic and sometimes struggling retail environment where online giant Amazon buys grocery ...

Customer Experience
CPG
Retail

4 Ways Technology Is Changing Consumer Behavior

The venture capitalist Marc Andreessen once said that software is eating the world. You don’t have ...

Customer Experience

13 Customer Loyalty Stats + Why Loyalty Programs Fail

When it comes to their relationship with brands, customers prefer to be polygamous. A 2016 report, ...

Customer Experience
Brand Experience
Retail

4 Types of Online Communities & Best Practices on How to Use Them

Online communities are now mainstream business tools. A recent report from the analyst firm Demand ...

Customer Experience
Employee Experience
Product Experience
Brand Experience

How to Improve End-to-End Customer Experience

For many business leaders today, improving the end-to-end customer experience is the number one ...

Customer Experience

3 Tips on How to Improve Customer Experience Strategy

In a recent webinar with Alida, digital analyst Brian Solis shares what companies need to do to ...

Customer Experience

Why Direct to Consumer is Becoming Important in Retail

 One of the largest retailers in the world is doubling down on direct sales. According to Market ...

Customer Experience
Brand Experience
Retail

Customer Intelligence in the Mobile World: How to Achieve Mobile-First Research

At Vision Critical, we’ve been focusing on the challenges created by the central role that mobile ...

Customer Experience

Tips for Survey Design and Execution

Every year since 2008, Alida has showcased the insight communities that are 'best-in-class' and ...

Best Practices
Customer Experience
Brand Experience

How to engage insight community members

Every year since 2008, Alida has showcased the insight communities that are 'best-in-class' and ...

Customer Experience

The Pros and Cons of Word Clouds as Visualizations

In the last week I've completed reports for two separate clients that included word clouds as a way ...

Best Practices
Customer Experience
Brand Experience