The Alida Journal

Retailers embed customer insights into their DNA

Customer Experience | 3 min read

Alida integrates with ChatGPT for collaborative intelligence at scale

Customer Experience | 3 min read

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Media and zero-party data: Audience insights hold the key to profitability

Customer Experience | 4 min read

Alida Winter ‘23 product release: Strengthen connections through personalization

Customer Experience | 1 min read

Insurers lower risk of tough decisions by listening to their customers

Customer Experience | 3 min read

Follow these trends to become a 2023 customer experience innovator

Customer Experience | 4 min read

Why the end of cookies doesn’t mean the end of personal data

Customer Experience | 3 min read

Is your Voice of Customer program reaching the right people?

Customer Experience | 2 min read

Why is everyone talking about CLV again?

Customer Experience | 5 min read

Innovation Day is upon us: What to expect

Customer Experience | 2 min read

Alida’s Touchpoint helping to break the cycle of poverty through education

Customer Experience | 2 min read

The need for speed: Keeping up with customer expectations

Customer Experience | 4 min read

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Alida Fall ‘22 Product Release: Engage more customers faster with Conversational Surveys

Customer Experience | 2 min read

Customer lifetime value: The most important metric everyone overlooks

Customer Experience | 3 min read

Customers are changing — are you?

Customer Experience | 4 min read

Your guide to customer engagement software

Customer Experience | 9 min read

How to keep a customer insight platform vibrant once the novelty is over

Customer Experience | 4 min read

6 tips for boosting customer engagement

Customer Experience | 4 min read

The pros and cons of word clouds as visualizations

Customer Experience | 3 min read

What's the difference between customer centric vs. customer focused?

Customer Experience | 3 min read

4 ways technology is changing consumer behavior

Customer Experience | 3 min read

5 examples of brands driving customer-centric innovation

Customer Experience | 4 min read

Alida Summer ‘22 Product Release: Customer Journeys helps improve your customers’ entire experience

Customer Experience | 2 min read

How lululemon Co-Creates Experiences with and for Their Customers

Retail | 2 min read

Industry Experts

Alida Named a Leader in Experience Management Software by G2

Customer Experience | 2 min read

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Q&A with Wondrium: The 3 pillars of CX success

Industry Experts | 4 min read

Industry Experts

How Indigo Gets Rapid Customer Feedback to Test Product Concepts

Industry Experts | 1 min read

Industry Experts

Boosting Customer Experience by Understanding Your Audience: The Expert Guide

Customer Experience | 6 min read

What is a Customer Satisfaction Score and Why It Matters

Customer Experience | 5 min read

5 Steps to Building an Effective Customer Survey in 2022

Customer Experience | 6 min read

Engaging Younger Audiences: How to Reach Gen Z Customers

Customer Experience | 5 min read

8 Innovative Tactics for Increasing Your Customer Lifetime Value

Customer Experience | 5 min read

4 Ways Customer Feedback Can Make or Break Your Company

Customer Experience | 8 min read

Driving Innovation and Collaboration in the Autodesk Research Community

Customer Experience | 2 min read

How a Good NPS Score Impacts Business Growth (and How to Improve It)

Customer Experience | 6 min read

5 Effective Strategies for Building Customer Loyalty

Customer Experience | 5 min read

How to Turn Customers into Storytellers

Customer Experience | 3 min read

How are you going to choose your CX Metric?

Customer Experience | 4 min read

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Increase Customer Feedback With Digital Rewards

Customer Experience | 2 min read

Alida and Rybbon Increase Customer Engagement with Digital Incentives

Customer Experience | 2 min read

EMEA Delta Award Winners 2021

Customer Experience | 4 min read

In the News

5 Ways to Deliver Extraordinary Experiences for Every Audience

Customer Experience | 3 min read

Forrester and Alida Come Together to Improve CX With This Recipe

Customer Experience | 3 min read

Alida Is Now a “Visionary” in 2021 Gartner® Magic Quadrant™ for VoC

Customer Experience | 3 min read

How to Scale Your Customer Insights like Twitter and PokerStars

Customer Experience | 5 min read

How to Do Really Great Video Research

Media & Entertainment | 5 min read

Data Without Context Is Just Noise: Uncover the Why Behind The What

Customer Experience | 4 min read

Fall ‘21 Product Release—Deeper AI, Analytics, and CXM Integrations

Customer Experience | 2 min read

Your Customers Don’t Feel Heard

Customer Experience | 2 min read

The Ohio State University Succeeds with a Focus on Empathy

Customer Experience | 2 min read

Why You Should Use Dashboards for Community & Market Research Programs

Best Practices | 3 min read

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CX Trends: Shifts in Consumer Habits & Expectations

Customer Experience | 4 min read

Customer Experience ROI: A Framework for Measuring CX Success

Customer Experience | 3 min read

Are Your Research Activities Hurting the Customer Experience?

Customer Experience | 3 min read

How the Design Thinking Process Improves Innovation & Customer Experience

Tech Industry | 4 min read

Streaming Providers Use Voice of Customer (VoC) Insights to Improve CX

Customer Experience | 4 min read

Integrating CX Can Potentially Increase Your Profit by the Millions

Customer Experience | 4 min read

What Is Total Experience Management & Why Does Your Business Need It?

Customer Experience | 3 min read

Total Experience Management

How Insight Communities Improve Customer Experience

Customer Experience | 3 min read

How L&Q improves customer experience by listening to diverse voices

DEI | 4 min read

DEI

Alida Summer ‘21 Release Provides Richer Insights to Elevate CX Programs

Customer Experience | 3 min read

Customer Experience for Insurance Providers Requires a Human Touch

Customer Experience | 3 min read

5 Steps to Building a Seamless Customer Experience

Customer Experience | 3 min read

10 Tips for Building a Successful Insight Community

Customer Experience | 1 min read

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How to Embrace Changing Customer Behaviors & Drive Retail Growth

Retail | 1 min read

Customer Lifetime Value: The Most Important Metric Everyone Overlooks

Customer Experience | 3 min read

The Ugly Truth: Surveys Alone Aren’t Enough

Best Practices | 3 min read

How Employee Engagement Helps Drive Customer Experience

Brand Experience | 3 min read

How Retailers Can Navigate the Digital Commerce Experience Paradigm

Customer Experience | 4 min read

SWAGGER Magazine: Standing out in a Sea of Content

Brand Experience | 2 min read

How Alida Stands Out in a Crowded Customer Feedback Management Market

Customer Experience | 1 min read

[Infographic] 4 Pillars of CXM Value

Customer Experience | 2 min read

The Top Challenges in VoC—and How These Industry Leaders Tackle Them

DEI | 5 min read

DEI

Customer Success Is at the Core of Alida

Customer Experience | 1 min read

Top 3 Takeaways from Kerry Bodine’s Alida Activate Keynote

Customer Experience | 4 min read

Uncover and Action Comprehensive Insights with Flexibility

Customer Experience | 2 min read

Quick Player Insights: PA Lottery Insiders

Best Practices | 3 min read

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5 Must-Read CX Books in 2021

Customer Experience | 2 min read

Alida Spring ‘21 Product Release Fuels a Holistic Customer View

Customer Experience | 3 min read

How to Improve Customer Understanding & CX with AI

Customer Experience | 2 min read

Using Insights to Stay Ahead in an Oversaturated Market

Media & Entertainment | 2 min read

Are You Prioritizing Patient Experience?

Customer Experience | 2 min read

Alida Sets out to Become the Most Partner-Friendly SaaS Company

Tech Industry | 4 min read

Group Nine Captures a 360-Degree View of Digital Audiences

Customer Experience | 3 min read

What Are Video Surveys & Why Should You Use Them?

Customer Experience | 2 min read

Banks & Credit Unions: Improve Your Metrics by Putting Customers First

Customer Experience | 2 min read

Financial Services

Why WPS Health Solutions Puts Member Experience First

Healthcare | 2 min read

How CXM Drives Year-Round Growth in the Tech Industry

Tech Industry | 2 min read

Ventura Foods Cooks up Deep Customer Insights

Customer Experience | 2 min read

How Will Customer Sentiment Affect CX in 2021?

Customer Experience | 2 min read

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Customer Feedback Is No Longer Just a Luxury for High End Retailers

Retail | 4 min read

Feedback loop: How deeper player insights impact the lottery industry

Customer Experience | 3 min read

Alida Kicks off 2021 by Strengthening Our CXM & Insights Platform

Customer Experience | 3 min read

Intro to Insight Communities

Customer Experience | 1 min read

Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020

Retail | 3 min read

Overcoming the CXM plateau: Take customer experience to new heights

Customer Experience | 3 min read

Fall 2020 Product Release: Alida CXM and Alida Analytics

Customer Experience | 3 min read

4 Ways digital CABs drive business value

Customer Experience | 3 min read

3 Challenges in improving patient experience and satisfaction

Healthcare | 3 min read

Going Beyond the Survey

Customer Experience | 4 min read

The Value of CX: Why We Need To Start Talking About NPS Again

Customer Experience | 3 min read

How Virgin Money UK Listens & Responds to Changing Customer Needs

Customer Experience | 4 min read

The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment

Customer Experience | 3 min read

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Best Practices for Financial Services Surveys during COVID-19

Customer Experience | 2 min read

Best Practices for Survey Activities during COVID-19

Best Practices | 2 min read

Did You Hear That? The Importance of Listening during Uncertain Times

Employee Experience | 2 min read

Building Community in Tough Times with Insight Communities

Customer Experience | 2 min read

Insight Communities Help Brands Connect During COVID-19

Brand Experience | 2 min read

Our Commitment to Employees and Customers During COVID-19

Customer Experience | 1 min read

From the CEO

6 Ways Condé Nast Uses Insight Community to Drive Value

Customer Experience | 3 min read

Condé Nast’s 3 Steps to Building a Global Insight Engine

Customer Experience | 3 min read

3 Marketing Best Practices To Improve Customer Experience

Customer Experience | 2 min read

Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

Product Experience | 2 min read

Canadian Tire + Salomon: CX Success with Data Integration

Customer Experience | 4 min read

How to Show the Impact of Your Insight Community... and Scale It

Customer Experience | 3 min read

How VMware, Stitch Fix, and Red Bull Leverage Insights

Customer Experience | 2 min read

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How Global Brands Unlock Valuable Customer Insights

Healthcare | 2 min read

How to Use Your Sparq Insight Community for Your Design Sprint

Best Practices | 4 min read

A Day in the Life of an Insight Community Manager

Best Practices | 1 min read

DMPs, CRMs & CDPs: What Are They & Why Care?

Brand Experience | 4 min read

Twitter's Top 10 Tips for Member Engagement

Best Practices | 3 min read

3 Principles of Refinery29's Best-in-Class Insight Program

Customer Experience | 2 min read

How Manulife Is Improving Customer Experience from the Outside-In

Customer Experience | 4 min read

Guiding Principles of Customer Advocacy

Customer Experience | 3 min read

7 Ways to Get Repeatable Feedback from Millennial Women

Customer Experience | 3 min read

Earn the Right to Ask for Ongoing Customer Feedback

Customer Experience | 4 min read

The Evolution of Customer Advocacy at VMware, Inc.

Product Experience | 3 min read

How to Be Customer-Centric in the Age of Privacy

Customer Experience | 1 min read

The Difference between Customer Intelligence, Data, and Insights

Customer Experience | 2 min read

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Data Science and Look-Alike Modeling with Canadian Tire

Customer Experience | 5 min read

The Value of Open Ended Feedback

Customer Experience | 4 min read

Q&A with CX Journey’s Annette Franz

Customer Experience | 4 min read

Leading the business: Lessons from Red Bull’s Shopper Insights team

Brand Experience | 2 min read

CPG

Insight Community Invitation Email Best Practices

Best Practices | 1 min read

3 Examples of Customer-Centric Product Development

Tech Industry | 3 min read

How 4 Industry-Leading Brands Use Insight to Improve CX

Retail | 3 min read

Common CX Strategy Mistakes and How to Avoid Them

Customer Experience | 4 min read

What's the Difference between Customer Centric vs. Customer Focused?

Customer Experience | 4 min read

Recruitment Sources: Where Do Members Come From?

Best Practices | 3 min read

13 Stunning Stats on the Growing CX Leadership Gap

Customer Experience | 2 min read

Why Shopper Insight Is a Valuable Ingredient for CPG Companies

Retail | 2 min read

CPG

4 Ways Technology Is Changing Consumer Behavior

Customer Experience | 4 min read

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13 Customer Loyalty Stats + Why Loyalty Programs Fail

Brand Experience | 2 min read

4 Types of Online Communities & Best Practices on How to Use Them

Customer Experience | 3 min read

How to Improve End-to-End Customer Experience

Customer Experience | 1 min read

3 Tips on How to Improve Customer Experience Strategy

Customer Experience | 3 min read

Why Direct to Consumer is Becoming Important in Retail

Retail | 3 min read

Customer Intelligence in the Mobile World: How to Achieve Mobile-First Research

Customer Experience | 3 min read

Tips for Survey Design and Execution

Brand Experience | 3 min read

How to engage insight community members

Customer Experience | 3 min read

The Pros and Cons of Word Clouds as Visualizations

Customer Experience | 3 min read