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At Alida, we’re all about uncovering new information and insights - and that means sharing what we’ve learned from working with some of the greatest companies in the world. From insight community management to CX best practices, Alida is always expanding our collection of resources.

Check back regularly to see what’s new.

The Alida Journal

Take a deep dive on truth in action on our blog, which features ongoing thought leadership articles and more.

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The Alida Library

A collection of actionable reports, infographics and more.

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Events

Stay up-to-date on our industry events and live webinars.

Fossil Group Uses Customer Insights to Empower Business Decisions

Fossil Group Uses Customer Insights to Empower Business Decisions

Drive Revenue
GoDaddy’s Shift from Product-Driven to Customer-Led Decisions

GoDaddy’s Shift from Product-Driven to Customer-Led Decisions

CXM
The Right (and Wrong) Way to Connect with Customers During COVID-19

The Right (and Wrong) Way to Connect with Customers During COVID-19

Product Innovation
How Virgin Money UK Listen and Respond to Rapidly Changing Customer Needs in the Age of Coronavirus

How Virgin Money UK Listen and Respond to Rapidly Changing Customer Needs in the Age of Coronavirus

Drive Revenue
De-Risk Decisions
Content May Be King but UX Is Coming for the Crown

Content May Be King but UX Is Coming for the Crown

Customer Satisfaction
How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

Customer Satisfaction
Don't Fall Behind in 2020: Optimize Your CX Program and Stay Connected to Your Customers

Don't Fall Behind in 2020: Optimize Your CX Program and Stay Connected to Your Customers

Product Innovation
Securing Growth and Customer Retention in Banking in the Age of Disruption

Securing Growth and Customer Retention in Banking in the Age of Disruption

Product Innovation
How Alida Helps The World's Most Customer-Centric Brands Win

How Alida Helps The World's Most Customer-Centric Brands Win

CXM
Driving Business Value: What Can CXM Do For You?

Driving Business Value: What Can CXM Do For You?

CXM
IDC Vendor Spotlight: Delivering a World-Class Customer Experience

IDC Vendor Spotlight: Delivering a World-Class Customer Experience

CXM
4 Pillars of Customer Experience Management Value

4 Pillars of Customer Experience Management Value

CXM
Be the Player: How Gamesys Puts Themselves in the Shoes of Their Players

Be the Player: How Gamesys Puts Themselves in the Shoes of Their Players

Customer Satisfaction
Activating the Community: Making CX an Organization-wide Priority

Activating the Community: Making CX an Organization-wide Priority

CXM
Insights in 2020

Insights in 2020

De-Risk Decisions
Building an Agile Insight Engine

Building an Agile Insight Engine

Customer Satisfaction
Proving the Value of Insights During Covid-19

Proving the Value of Insights During Covid-19

De-Risk Decisions
Alida Named a Niche Player

Alida Named a Niche Player

Gartner 2020 Magic Quadrant for Voice of Customer

Product Innovation
Featured

Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020 and Beyond

CXM

Overcoming the CXM plateau: Take customer experience to new heights

CXM

Fall 2020 Product Release: Alida CXM and Alida Analytics

4 ways digital CABs drive business value

Customer Insights

Bias Is a Four-Letter Word

Best Practices

Becoming Alida

Q&A

3 challenges in improving patient experience and satisfaction

Customer Experience
Healthcare

Going Beyond the Survey

NPS

The secrets of Gymshark’s customer-centred success

Retail

The Value of CX (Part 2): Advancing the Maturity of CX

CXM

Summer '20 Release: Customer-led innovations help you stay on the path of customer-centricity

CXM

The Value of CX: Why We Need To Start Talking About NPS Again

Customer Experience
NPS
CX

How Virgin Money UK Listens and Responds to Rapidly Changing Customer Needs

Customer Experience

Could California Become an EU Data Privacy Darling?

Security, Trust & Transparency

A Statement from our CEO, Ross Wainwright

The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment

Customer Experience

Best Practices for Financial Services Survey Activities during COVID-19

Best Practices
Customer Experience
Employee Engagement
Customer Insights

Best Practices for Survey Activities during COVID-19

Best Practices
Customer Experience
Employee Engagement
Customer Insights

Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More

Product Innovation

Building Community in Tough Times with Insight Communities

Best Practices
Insight Communities

Insight Communities Help Brands Connect During COVID-19

Insight Communities

How SMUD Uses Customer Insights for Product Innovation

Product Innovation

Why User Research & User Testing Are So Important

Product Innovation

Our Commitment to Employees and Customers During COVID-19

6 Ways Condé Nast Uses Insight Community to Drive Value

Customer Insights
Insight Communities

Browser Cookies and Teen Pregnancy: Data Privacy Primer

Security, Trust & Transparency

Condé Nast’s 3 Steps to Building a Global Insight Engine

Customer Insights

3 Marketing Best Practices To Improve Customer Experience

Customer Experience
Marketing

How Red Bull Strengthened Customer Engagement

Security, Trust & Transparency

Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

Customer Experience
Customer Centricity
Product Innovation

Still Unsure about CCPA Compliance? We Can Help

Security, Trust & Transparency

Canadian Tire + Salomon: CX Success with Data Integration

Customer Experience

How to Show the Impact of Your Insight Community... and Scale It

Best Practices
Customer Insights
Insight Communities

A Message from Our CEO, Ross Wainwright

The Best Ways to Share Insights with Stakeholders

Best Practices

How to Build an Insight Roadmap for Customer Centricity

Best Practices

What Marketers Should Know about Privacy and Security

Marketing
Security, Trust & Transparency

How VMware, Stitch Fix, and Red Bull Leverage Insights

Customer Insights

How VMware Partners with Customers to Design Products

Product Innovation

How Global Brands Unlock Valuable Customer Insights

Customer Insights

How to Use Your Sparq Insight Community for Your Design Sprint

Best Practices
Customer Insights
Product Innovation
Insight Communities

A Day in the Life of an Insight Community Manager

Best Practices
Customer Experience
Customer Centricity
Insight Communities
Voice of Customer

Lessons for Businesses from the First Big GDPR Fines

Security, Trust & Transparency

DMPs, CRMs & CDPs: What Are They & Why Care?

Business Strategy
Marketing
Voice of Customer
Technology

3 Principles of Refinery29's Best-in-Class Insight Program

Customer Insights

How Manulife Is Improving Customer Experience from the Outside-In

Customer Experience

Guiding Principles of Customer Advocacy

Customer Relationships
Customer Insights
Voice of Customer

7 Ways to Get Consensual Feedback from Millennial Women

Customer Insights

The Evolution of Customer Advocacy at VMware, Inc.

Customer Experience
Customer Centricity
Customer Insights
Product Innovation

Data Privacy Isn't Just about GDPR Compliance

Security, Trust & Transparency

How to Be Customer-Centric in the Age of Privacy

Customer Centricity
Security, Trust & Transparency

Agile Product Development with Rapid Ongoing Insight

Product Innovation

Bridging the Gap between Personalization and Privacy

Security, Trust & Transparency

Shorten Customer Feedback Loop for Product Development

Product Innovation

Considerations Before Employee Insight Community Launch

Best Practices

Roles Involved in Running an Insight Community

Best Practices

Stakeholder Engagement

Best Practices

Open-Ends: What Are Some Creative Ways to Use Them?

Best Practices

How Community Management Can Build Member Satisfaction

Best Practices

How Insight Communities Support Product Development

Best Practices

Building Deeper Member Profiles

Best Practices

Employee Insight Communities

Best Practices

Benefits of a B2B Insight Community

Best Practices

Multiple Administrator Best Practices

Best Practices

The Difference between Customer Intelligence, Data, and Insights

Customer Insights

Data Science and Look-Alike Modeling with Canadian Tire

Big Data
Customer Centricity

The Value of Open Ended Feedback

Customer Experience
Customer Insights
Product Innovation

10 Ways to Promote Stakeholder Hub Content

Best Practices

Q&A with CX Journey’s Annette Franz

Customer Experience
Q&A
summit-redbull-recap

How research teams can lead the business: Lessons from Red Bull’s Shopper Insights team

CPG
Customer Insights
Marketing

Insight Community Invitation Email Best Practices

Best Practices

Want to Boost Your Engagement?

Best Practices

3 Examples of Customer-Centric Product Development

Product Innovation
Technology

Stakeholder Hubs: 4 Best Practices to Hit the Ground Running

Best Practices

How 4 Industry-Leading Brands Use Insight to Improve CX

Customer Experience
CPG
Customer Insights
Retail
Technology

Common CX Strategy Mistakes and How to Avoid Them

Customer Experience

How often should I post to my Hub?

Best Practices

Why is Shareback Important?

Best Practices

Anatomy of an Excellent Recruitment Survey

Best Practices

Naming Your Insight Community

Best Practices

Distribution Best Practices

Best Practices

Member Hubs: Review Analytics

Best Practices

Member Hubs: Launching a Member Hub

Best Practices

Member Hubs: Internal Launch

Best Practices

Discussion Forums: Best Practices Once You Are Up and Running

Best Practices

Member Hubs: Styling Your Member Hub Posts

Best Practices

Member Hubs: Adding Content

Best Practices

Activity Design Best Practices

Best Practices

Think "Mobile First" for Survey Design

Best Practices

Member Hubs: Setting Hub Goals

Best Practices

Difference of Customer Centric vs. Customer Focused

Business Strategy
Customer Centricity

How to Avoid the Spam Filter

Best Practices

Community Health Reviews: Why and How To Do Them

Best Practices

Using Social Media to Recruit Members

Best Practices

Community Management: An Overview

Best Practices

Recruitment Sources: Where Do Members Come From?

Best Practices

Building a Great Community in the Sports Industry

Best Practices

Tips for Managing Insight Communities

Best Practices

13 Stunning Stats on the Growing CX Leadership Gap

Customer Experience

Why Shopper Insight Is a Valuable Ingredient for CPG Companies

Business Strategy
Customer Experience
CPG
Retail

4 Ways Technology is Changing Consumer Behavior

Business Strategy
Customer Insights
Technology

13 Customer Loyalty Stats + Why Loyalty Programs Fail

Business Strategy
Customer Experience
Customer Loyalty
Marketing

4 Types of Online Communities & Best Practices on How to Use Them

Business Strategy
Customer Experience
Employee Engagement
Customer Insights
Product Innovation
Insight Communities
Marketing

5 Examples of Brands Driving Customer-Centric Innovation

Marketing

5 Brands That Used Transparency in Marketing and Won

Marketing
Security, Trust & Transparency

Guide: How to Improve End-to-End Customer Experience

Customer Experience
lead-customer-experience

3 Tips on How to Improve Customer Experience Strategy

Business Strategy
Customer Experience

13 Stunning Stats about Product Innovation

Product Innovation

Why Direct to Consumer is Becoming Important in Retail

Marketing

Customer Intelligence in the Mobile World: How to Achieve Mobile-First Research

Customer Insights

6 Experts on Which Companies are Customer Obsessed

Business Strategy

4 Reasons Competitive Analysis Should Go Beyond Industry

Marketing

Tips for Survey Design and Execution

Customer Engagement
Insight Communities
Marketing

How to engage community members

Customer Engagement
Customer Insights

The Pros and Cons of Word Clouds as Visualizations

Customer Insights
Marketing